PUBu13 | October 21-22, 2013 | Wheaton College, Wheaton IL
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Community Manager: Pete Larson, President and Chief Sales Officer, Bethany Press
Larson has been with Bethany Press for over 15 years and currently
serves as their President and Chief Sales Officer. In his role, he has had the
work with a large number and variety of Christian publishers and has
developed insights to how various publishers handle their workflow.
have decided to take a different approach to our sessions this year .
PUBu is the only opportunity that industry production professionals have
to interact with each other, discuss common issues and obstacles, and
share best practices. There’s great value in hearing how others have
adjusted their workflows, structured their departments, and recruited
employees with different skill sets with the rapid changes in the
industry over the last few years. Two of our sessions will be
facilitated by industry leaders but the dialogue and direction will be
driven more by the attendees. Our first session will be a combined session on Workflow with the Design community; and our fourth session will be led by Joshua Tallent, one of the industry’s leading eBook engineers.
I trust this will provide a valuable experience for everyone involved
and I look forward to a dynamic time with Christian publishing's
production professionals." -- Production Community Manager Pete Larson
SESSION 1: Making the
Work Flow (combined session with Design community)
- Liz Johnson, Editorial and Marketing Manager, Max Lucado brand at Thomas Nelson
- Torrey Sharp, principal at Faceout Studio and producer with Faceout Films
- Pete Larson, President and Chief Sales Officer, Bethany Press
design, marketing, editorial and sales departments collaborate well so as to
produce top quality products and results together? This session will
discuss ideas for building effective team synergy, designing an infrastructure
that enables high levels of productivity and methods for enhanced
COMMUNITY NETWORKING SESSION
The Production community will gather to
connect and discuss anticipated take-away from PUBu and beyond:
- What else can ECPA, our industry trade association, be doing
to advocate for issues, and to keep our community connected and informed?
Should we plan on a possible meet-up at DBW or other industry events?
The production process
of both print and eBooks touches every aspect of our organizations. How are we
structured and staffed to maximize efficiencies, and designing content so
it is both print and eBook friendly?
SESSION 2: Managing Your
Facilitated by Marcus Woodburn, Vice President, Digital Products, Ingram Content Group
Where are your
files? Which printer or eBook distributor has the most recent version of
the files? Hear from some industry experts on how to stop wasting time
trying to track down your files and gain control over all versions of your
SESSION 3: Print Strategies in
Facilitated by Pete Larson, President and Chief Sales Officer, Bethany Press;
and Phil Knight, Director of Sales, Color House Graphics
is alive and well, but requires new thinking to be successful. With a
multitude of options for printing books, how do you know which ones work best
for your publishing model? Traditional offset printing, short-run digital
printing, Print-On_Demand, etc. have opened the doors to getting more content
to more readers.
SESSION 4: eBooks Today and
Joshua Tallent, Chief eBook Architect, Firebrand Technologies
eBooks have gone
from exponential growth in our market to incremental growth. Industry
experts are predicting they will settle somewhere between 25% and 35% of the
market for the near future. But what about the long-term? Learn
about the ever-changing technology behind eBooks and what you need to do to
prepare your team keep up with the technology.