PUBu14 | October 20-21, 2014 | Wheaton College, Wheaton Ill.
PRODUCTION / DIGITAL SESSIONS
Owner and President
Pete is the
owner and President of Bethany Press International Inc., and has been in the
book printing industry for over 16 years. Prior to book manufacturing, he
held management roles in advertising and customer service in Michigan,
Wisconsin and Minnesota. He is a graduate from the
University School of Business
with a degree in Personnel and Industrial
Archive-Based Content Curation and Workflow Management
Sean Harrison, Senior Editor, Tyndale House Publishers
Every publisher has a different set of needs and requirements
for how they set up their content curation and workflow management. In this
dynamic, interactive session we will discuss how publishers can enhance their
current systems with a central content archive, using available technologies
and down-to-earth practices. Some of the things we will talk about include:
- Using version-control (archive) software to
curate all content.
Validating all curated content to ensure that it
is ready to use.
Providing a web-based interface to the archived
content, enabling full-text search and content review.
Transforming archived content to (and from) many
formats, including XHTML (the format of the web and ebooks) and InDesign ICML.
The session will include an extended opportunity for Q&A
and for discussing the needs of your particular team. After attending this
session, publishing teams will have a clearer idea of how they can build on and
improve their publishing workflow and content curation systems.
Sean Harrison has
been editing Bibles and developing publishing technology solutions for over 17
years. Sean has designed, implemented, and managed systems to
archive validated content, convert content among formats, produce ebooks and content-data
packages, script widely-used tools like Word and InDesign, and develop
content-based web applications. Sean loves Bible publishing, he loves the
technologies of publishing, and he loves helping his colleagues enjoy their
work better. He also enjoys photography, writing, and playing music with family
and friends. @saharrison http://blackearthgroup.com
There and Back Again: A Workflow Tale
Joshua Tallent, Chief eBook Architect, Firebrand Technologies
There is a certain magic about finding the perfect print and eBook workflow within an organization. Since every publisher comes at this issue from a variety of directions, it can sometimes feel like there are no solutions that will actually work for your specific issues. When you add multiple formats (EPUB 2, EPUB 3, Kindle, DPS, etc.) into the mix, and consider the different types of content that need to be handled, the path to success can look pretty dismal.
This two-part, interactive session will provide you with the practical advice you need to slay your workflow dragon and enjoy the gold buried deep in the mountain of success. In the first part of the session, Joshua will give an overview of the most common source formats, workflows, and target formats, with an emphasis on the types of content Christian publishers create. In the second part of the session, we will ask you to describe your workflows, including any frustrations you have in getting digital content created, and give you targeted advice on how to get the process working for you. This session will inevitably touch on other issues like distribution, outsourcing, enhanced functionality, and more. Feel free to bring your questions, frustrations, and ideas, and we will work together to find solutions and to help your message reach the Body of Christ.
Joshua Tallent, the Chief eBook Architect at Firebrand Technologies, has been an eBook developer since 2002 and is a well-known eBook expert and teacher. Joshua advocates for beautiful, functional, accessible eBooks, and focuses much of his attention on enhancing the quality of eBook files across the publishing industry. He serves on multiple industry committees and working groups and teaches at publishing conferences year-round. Joshua and his team provide eBook design and consulting services to publishers and authors, specializing in complex and enhanced eBook projects and grand ideas. Website: www.ebookarchitects.com; Twitter: @jtallent
God’s Not Dead and Neither is Print! -- Panel of industry production specialists
Moderated by Jenn Butenschoen, Director of Production and Digital Content, Harvest House
- David Campbell, Senior Account Manager, Ingram Content Group
- Pete Larson, Owner & President, Bethany Press
- Mike LoRusso,
Vice President, Courier
- Jim Pentecost, President & CEO, Dickinson Press
- Joe Thomson, Vice President, Sheridan Books
- Phil Knight, General Manager, Color House Graphics
To paraphrase Mark Twain,
"The report of print’s death is greatly exaggerated!” Much has been
written, discussed, and even glorified about the "digital revolution” and the
death of print, yet most publishers are saying that eBooks, etc. still only
account for about 10% to 15% of their total revenue. The printing
landscape, however, has been undergoing much change as well. We’ve
assembled a panel of the top ECPA print providers to discuss the changes in the
industry in terms of buying patterns, print technologies, the paper market, and
more. This session is a great opportunity for not only print buyers, but
CFOs, CEOs, and anyone else interested in reducing their print and inventory
David Campbell is a Senior Account Manager of Content
Acquisition for Ingram Content Group.
In his role, David works with some of the largest publishers in the
world to improve global distribution and inventory management of books through
Ingram’s print-on-demand and digital distribution products.
Pete Larson is the owner and President of Bethany Press
International Inc. and has been in the book printing industry for over 16
years. Prior to book manufacturing, he held management roles in
advertising and customer service in Michigan, Wisconsin and Minnesota.
Mike LoRusso has been spent his entire 35 year career in the book
and Bible publishing and manufacturing industry with Courier Corporation. He has
filled numerous roles during that time including manufacturing/operations,
production planning and scheduling, customer service, sales, and senior
management. Currently Mike has executive sales responsibility for Courier’s
role as a supplier to the Religious Publishing Market, which makes up roughly
1/3 of Courier’s total book manufacturing revenue. Mike also has executive
sales responsibility for Courier’s Philadelphia division, National Publishing
Company, which houses Courier’s state-of-the-art highly-automated Bible
Jim Pentecost is the President and CEO of Dickinson Press, a
Grand Rapids based book manufacturer. Jim has been in the industry for nearly
35 years. Prior to his tenure at Dickinson
Press, he was Group President for Vertis, and President of Printco. Jim is a graduate of Ferris State
Joe Thomson is Vice President of Sales & Marketing at
Sheridan Books and has business degrees from the University of New Hampshire
(BS) and the University of Michigan (MBA). Over the past 27 years, in addition to Sheridan, he has held
executive leadership positions at Ingram and Edwards Brothers. During this time he has enjoyed seeing
the evolution of the book industry and has strategically positioned the companies
he’s worked for to succeed in this ever-changing business.
as the General Manager at Color House Graphics, Inc., a book manufacturing
company that focuses on print and digital books. With many years in the field of marketing, sales, and book
manufacturing, Phil brings experience and perspective to the key functions
within the printing and publishing industry. firstname.lastname@example.org., LinkedIn:
Jennifer (Jenn) Butenschoen
as the Director of Production and Digital Content for Harvest House
Publishers managing the manufacturing production process as well as
eBook production, merchandising, and sales.
She has worked in the publishing industry for almost two decades. Jenn
enjoys spending time with her husband (Roger) and cat (Joey), time with
friends, long Saturday morning runs, and a great cup of coffee while reading a good book.
Building a Digital Publishing Strategy That Works
Van Voorhees, Senior Enterprise Account Executive at Adobe
Don’t miss this fast-paced, highly informative session hosted by
Adobe’s David Van Voorhees,
who will take you through important trends in digital magazine
publishing that will help inform your mobile
strategy, including trends in device proliferation, the growth of
magazine readership, how readers are engaging with mobile apps and how
publishers are successfully generating revenue, to name a few.
see real-world examples of publishers who are building their digital
business, get a tour of the features that are most relevant to
publishers who are looking to generate meaningful revenue and learn how
all of this is possible while you ensure efficient and affordable
production costs. Learn how easy it is to create dynamic, highly
interactive publications--that can be distributed across today's most
popular platforms and devices--using the design and publishing
workflows you already know. And see how simple it is measure, track and
react to your readers habits.
Van Voorhees, Senior Enterprise Account Executive at Adobe, focuses on
digital publishing technologies and is helping to pioneer the digital
space for smaller publications looking to drive
new revenue with tablet magazines. Prior to Adobe, David built and
managed the digital department for the Washingtonian magazine,
developing an expertise in digital publishing strategy, workflow and
successful integration of new media into the various departments
of a publishing organization. David has a degree in Marketing
from Marietta College.