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Join Us at PUBu15

October 19-20, 2015
Wheaton College, Chicago

 

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  #design sessions    | #production | #marketing | #digital | #editorial

 

#design

The Design Brief | Part 1 and 2
How to create and use one of your best tools for cover design success

A successful design process requires great creative and great communication. With cover design often needing the approval of a publisher, various departments, the author, the author’s agent and all members of multiple focus groups, how do you satisfy all people? How do you keep the quality from suffering? How do you build consensus, present concepts with authority and meet the needs of all stakeholders?  Let’s explore this together. Torrey Sharp will share some best practices observed working with hundreds of publishers and you’ll hear from a highly qualified panel share what works for them. There will be time allocated for Q&A as well.

Presenter and Moderator | Torrey Sharp, Principal, Faceout Studio
Panel | Amy Cerra, Creative Director, Our Daily Bread Ministries
Josh Dennis, Executive VP of Creative, Crossway Books
Cindy Kiple, Art Director, Intervarsity Press
Erik Peterson, Creative Director, Moody

Bio | Torrey Sharp is an owner and principal at Faceout Studio, a market leading firm specializing in book design. The studio designs hundreds of books each year working w/ the world's top media companies, mid size publishers, university presses and individual authors. Over the years Faceout Studio’s work has been recognized by Communication Arts, the AIGA, the AAUP, ECPA, the IBPA, Print magazine, Eye magazine, the New York Book Show, Graphis and the American Advertising Federation. Faceout’s work has also been published in various books, most recently from Rockport, Harper Collins, Springer and Barcelona-based Mao Mao publications. Faceout has been invited to speak at various events hosted by the AIGA, AAUP, ECPA, the Shanghai Press and Publication Bureau and the Taipei Book Fair Foundation. Torrey earned a business degree at Wheaton College, IL after spending most of his growing up years in Brazil. He has been in the publishing industry since 1996.



 

#design

Nurturing Creativity | Part 1 and 2
How to Cultivate Creativity in the Face of The Daily Grind

Let’s face it: being a designer is challenging. It’s a great job when you actually get to design books, ads, products, and other materials. But sometimes all of the other tasks, deadlines, and a heavy workload can stifle your creativity. Even the best design teams face frustration, get burned out or find themselves just plain bored by the process. So how can you keep your creativity fresh? By building an environment where creativity is cultivated on a daily basis. Come learn how collaboration, experimentation, and sharing can create a culture where designers flourish. Explore big and small examples of ways to nurture your creative environment on a daily, monthly and yearly basis. Be inspired to let creativity flourish in your work.

Bio | Dean Renninger has served as an art director at Tyndale House Publishers for fifteen years. He helps lead a team of 20 creatives as they design a wide variety of books and Bibles. Dean has more than twenty years of publishing experience, including designing a mid-sized city newspaper and two monthly magazines. Dean finds inspiration in the everyday beauty of his family, faith, and the world around him.

 


#design

People & Places : Creating Powerful Book Cover Photography

Seattle-based commercial photographer, Brandon Hill, presents the art production and collaboration that goes into book cover photography. He will present a variety of examples of book genres, styles, behind-the-scenes photos and video, special effects, post-production and discuss the challenges and results of making a powerful book cover image.

Bio | Brandon Hill, a concept and portrait photographer, has created for book covers for over 10 years. In addition to publishing, his photography can be seen in advertising campaigns and magazines. His clients include Harper Collins, Simon & Schuster, Baker Publishing, Time Magazine, The Bill & Melinda Gates Foundation, and Purina. Brandon earned a master of fine art in digital media from Academy of Art University and now resides in Seattle with his wife and 1-year-old son. See his latest work at BrandonHillPhotos.com



#design #digital

What is Digital Design-Thinking…and Why Does it Matter?

Design matters to your customers. And it should matter to you! This presentation of digital design-thinking will define the tenets of this framework for creating innovation in your organization. As designers, we have a special seat at the table to influence the strategic direction of the teams we collaborate on, the products we build, and hopefully, the customers we delight.

Bio | Paul Parson is Digital Creative Director of Disciplr and David C Cook, and self-proclaimed full-stack designer. He brings over 10 years of experience helping nonprofits, publishers and startups with creative leadership and award-winning design. @madeataugust



#marketing #digital #editorial #production #design

Reimagining the Power of Video | Part 1 and 2
Leveraging Video Production Beyond Promotion and Across Departments

Dead is the four-minute, talking head interview with a first-time author hitting their three talking points. It's not the end of video, though. It's time to leverage the power of video in the acquisitions process and in editorial content and it's time to reimagine how publishers and authors can use video more creatively to sell books and gain readers.

Bio | Nate Baker-Lutz is a graduate of Columbia College Chicago's film program. He began work at InterVarsity Press in 2007 and is currently their Digital Media Producer. He has worked on set for award-winning short films as well as feature-length films and music videos and is an avid photographer. He also spends his time mentoring high school and college students who show an interest in photography and video production.


#marketing #design #digital

Every book does not need a landing page…stop the madness!
Chris Tromp, Chief Digital officer, Grey Matter Group -- Part 1
Brian Erickson, Interactive Art Director, David C Cook -- Part 2

Landing pages are the new badge of legitimacy for authors, nearly as exciting as finding one of their books “in the wild” at the local bookstore. Truth be told, most landing pages are a waste of marketing resources with little to no impact on a books sales and discoverability. In this two-part informative tutorial, come learn from seasoned web designers and marketers the only sane reasons for building landing pages and the must-have design/technical components to a building a landing page that converts.

Bios | Chris Tromp is Chief Digital officer at Grey Matter Group, a creative and strategic communications agency in Grand Rapids, Michigan. As lead of the digital practice, Chris works with a wide range of clients in diverse segments developing web sites, managing social media for brands and executing digital media campaigns. Chris was part of the Biblegateway.com launch, spent over a decade in Christian retail as manager and General manager of a multi-store Parable franchise and launched several digital initiatives for Zondervan Publishing. He has a unique perspective on business, communications and emerging digital marketing opportunities. Chris lives in Grand Rapids with his wife Janyre, daughter Bryanna and son Micah. A few of his favorite pastimes include maintaining saltwater coral aquariums, biking, and playing various musical instruments.

Brian Erickson is the Interactive Art Director at David C Cook in Colorado Springs, Colorado. His professional expertise includes web design, inbound marketing, and modern work philosophy. Brian has extensive experience providing these services both as a contractor and as a salaried employee. Mostly, Brian likes being outside - preferably running trails. @BrianEricksonCO

 


 
#digital
 #marketing #editorial #production #design #management

Recruiting & Retaining Digital Talent

Ping pong tables won't cut it, the digirati of today could care less. Learn how to attract and keep (most of) the talent you'll need to help bring your company forward.

Moderator | Chris Tromp, Grey Matter Group
Panelists | Brian Erickson, Lead Web Designer, David C Cook
Mike Worley, Founder of Clymb Marketing

Bios |Mike Worley is the Founder of Clymb Marketing, a Denver-based agency that partners with companies to build a marketing system that attracts qualified visitors to their website, converts visitors into leads, nurtures those leads to a sale-ready stage.When not growing businesses online, Mike is in the Rocky Mountains Skiing, Hiking and enjoying God's creation with his wife Holly, and their little girl.

Brian Erickson is the Interactive Art Director at David C Cook in Colorado Springs, Colorado. His professional expertise includes web design, inbound marketing, and modern work philosophy. Brian has extensive experience providing these services both as a contractor and as a salaried employee. Mostly, Brian likes being outside - preferably running trails. @BrianEricksonCO 

Chris Tromp is Chief Digital officer at Grey Matter Group, a creative and strategic communications agency in Grand Rapids, Michigan. As lead of the digital practice, Chris works with a wide range of clients in diverse segments developing web sites, managing social media for brands and executing digital media campaigns. Chris was part of the Biblegateway.com launch, spent over a decade in Christian retail as manager and General manager of a multi-store Parable franchise and launched several digital initiatives for Zondervan Publishing. He has a unique perspective on business, communications and emerging digital marketing opportunities. Chris lives in Grand Rapids with his wife Janyre, daughter Bryanna and son Micah. A few of his favorite pastimes include maintaining saltwater coral aquariums, biking, and playing various musical instruments.


 

 #digital  #marketing #editorial #production #design #management

Content is no longer king

As publishers, we've bought into this mantra, it's our mainstay. But the truth is content no longer rules the day, because everyone has content. Come learn about the truth behind a shift that is radically changing the way we...read...work...play...live...it's all about helping your content stay in the palace instead of the paper bin.

Bio|In over 20 years of serving believers with Christ-centered resources, Michael Covington has invested his career work in Christian retail, digital strategy and trade book publishing and marketing. Michael currently serves on the executive team for Disciplr, helping to create and drive the business plan for an innovative content distribution platform for interactive church resources.   All of this combines to give him a unique perspective on the future of Christian content publishing and distribution. Michael lives in Colorado Springs, CO with his wife Christina, two boys Nate and Sam and their crazy Newfie-poo Riley.


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