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Join Us at PUBu15

October 19-20, 2015
Wheaton College, Chicago

 

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  #digital sessions    | #production | #marketing | #editorial | #design


#digital #marketing

You have content marketing backwards (literally)
How to think like readers and develop a base of fans who want to hear about every new book you publish

You’ve heard it all before: content marketing is the key to saving your sales and engaging Millennials. But your team has spent tens of thousands of dollars on memes, infographics, and blogger outreach—and it doesn’t seem to be moving the needle. Why? Is content marketing just another wave that we missed? Come see why most of what passes for “content marketing” is actually the opposite, and discover how to do content marketing that sells more books now and sets you up to sell more books tomorrow. And no, this is NOT another talk about social media.

Bio | Jeffrey Kranz is co-founder and CEO of GradLime, a communications agency specializing in content strategy, marketing, and training. He gets a kick out of making stuff "learnable." He has spent the last 6 years doing digital marketing and communications for content-based organizations, including David C Cook, Zondervan, and Logos Bible Software.


 
#marketing #digital #editorial #production #design

Reimagining the Power of Video | Part 1 and 2
Leveraging Video Production Beyond Promotion and Across Departments

Dead is the four-minute, talking head interview with a first-time author hitting their three talking points. It's not the end of video, though. It's time to leverage the power of video in the acquisitions process and in editorial content and it's time to reimagine how publishers and authors can use video more creatively to sell books and gain readers.

Bio | Nate Baker-Lutz is a graduate of Columbia College Chicago's film program. He began work at InterVarsity Press in 2007 and is currently their Digital Media Producer. He has worked on set for award-winning short films as well as feature-length films and music videos and is an avid photographer. He also spends his time mentoring high school and college students who show an interest in photography and video production.


 

#digital #marketing #editorial #production #design #management

Content is no longer king

As publishers, we've bought into this mantra, it's our mainstay. But the truth is content no longer rules the day, because everyone has content. Come learn about the truth behind a shift that is radically changing the way we...read...work...play...live...it's all about helping your content stay in the palace instead of the paper bin.

Bio | In over 20 years of serving believers with Christ-centered resources, Michael Covington has invested his career work in Christian retail, digital strategy and trade book publishing and marketing. Michael currently serves on the executive team for Disciplr, helping to create and drive the business plan for an innovative content distribution platform for interactive church resources.   All of this combines to give him a unique perspective on the future of Christian content publishing and distribution. Michael lives in Colorado Springs, CO with his wife Christina, two boys Nate and Sam and their crazy Newfie-poo Riley. 



#digital
 #marketing #editorial #production #design #management

Recruiting & Retaining Digital Talent

Ping pong tables won't cut it, the digirati of today could care less. Learn how to attract and keep (most of) the talent you'll need to help bring your company forward.

Moderator | Chris Tromp, Chief Digital officer, Grey Matter Group
Panelists | Brian Erickson, Interactive Art Director, David C Cook
Mike Worley, Founder of Clymb Marketing

Bios | Mike Worley is the Founder of Clymb Marketing, a Denver-based agency that partners with companies to build a marketing system that attracts qualified visitors to their website, converts visitors into leads, nurtures those leads to a sale-ready stage.When not growing businesses online, Mike is in the Rocky Mountains Skiing, Hiking and enjoying God's creation with his wife Holly, and their little girl.

Brian Erickson is the Interactive Art Director at David C Cook in Colorado Springs, Colorado. His professional expertise includes web design, inbound marketing, and modern work philosophy. Brian has extensive experience providing these services both as a contractor and as a salaried employee. Mostly, Brian likes being outside - preferably running trails. @BrianEricksonCO

Chris Tromp is Chief Digital officer at Grey Matter Group, a creative and strategic communications agency in Grand Rapids, Michigan. As lead of the digital practice, Chris works with a wide range of clients in diverse segments developing web sites, managing social media for brands and executing digital media campaigns. Chris was part of the Biblegateway.com launch, spent over a decade in Christian retail as manager and General manager of a multi-store Parable franchise and launched several digital initiatives for Zondervan Publishing. He has a unique perspective on business, communications and emerging digital marketing opportunities. Chris lives in Grand Rapids with his wife Janyre, daughter Bryanna and son Micah. A few of his favorite pastimes include maintaining saltwater coral aquariums, biking, and playing various musical instruments.


#digital #production #editorial #marketing

Books can sell themselves! Taking content to the next level

Featured on ABC’s hit show, The Shark Tank, entrepreneur and former VP of Software Development at Time Warner cable discusses how readers are longing for a more immersive and interactive experience and how her three-year old startup, Beneath the Ink, is changing the way people read and giving publishers new opportunities to convert browsers into buyers with their revolutionary turn-key marketing and authoring solutions created to excite readers and convert them into raving fans.

Bios | Sherisse Hawkins is the cofounder and CEO behind Beneath The Ink. She’s a former Walt Disney Imagineer, where she built theme park attractions around the globe, and a system architect specializing in digital video delivery. Prior to starting Beneath the Ink, Sherisse held a VP engineering position at Time Warner Cable where her team's product was deployed to over 13 million subscribers.

Becca Gallery is the Director of Product at Beneath The Ink, the premier software for enhanced digital content. When not making the world’s digital content more interactive, she can be found mentoring youth at Block 1750, a non-profit, dance-based community center she helped found.
Former roles have included CEO and co-founder at RiverandLark, a web development and video production company, Head of Business Development at Origami and Director of Marketing at Quick Left. A scientist at heart, she graduated with a degree in Molecular and Cellular Developmental Biology from the University of Colorado, Boulder.


#design #digital

What is Digital Design-Thinking…and Why Does it Matter?

Design matters to your customers. And it should matter to you! This presentation of digital design-thinking will define the tenets of this framework for creating innovation in your organization. As designers, we have a special seat at the table to influence the strategic direction of the teams we collaborate on, the products we build, and hopefully, the customers we delight.

Bio | Paul Parson is Digital Creative Director of Disciplr and David C Cook, and self-proclaimed full-stack designer. He brings over 10 years of experience helping nonprofits, publishers and startups with creative leadership and award-winning design. @madeataugust


#marketing  #digital

Faith, Fans & Followers:
Engaging the Online Culture for Christ Without Compromising the Message, Enraging the Masses, or Alienating Outsiders

Topics of faith are not always popular among the social media masses. As modern marketers in Christian publishing, we're tasked with not only mastering social media but also effectively communicating ideas that carry truth and drive sales. In this session we’ll discuss messaging, methods, and mores (pr. mor-ays) for using social media to reach the masses. 

Bio | Ryan Frederick is the principal and creative director of EMG, based in Seattle and Los Angeles.
@ryanfred 
http://emg.co


#marketing #design #digital

Every book does not need a landing page…stop the madness!
Chris Tromp, Chief Digital officer, Grey Matter Group -- Part 1
Brian Erickson, Interactive Art Director, David C Cook -- Part 2

Landing pages are the new badge of legitimacy for authors, nearly as exciting as finding one of their books “in the wild” at the local bookstore. Truth be told, most landing pages are a waste of marketing resources with little to no impact on a books sales and discoverability. In this two-part informative tutorial, come learn from seasoned web designers and marketers the only sane reasons for building landing pages and the must-have design/technical components to a building a landing page that converts.

Bios | Chris Tromp is Chief Digital officer at Grey Matter Group, a creative and strategic communications agency in Grand Rapids, Michigan. As lead of the digital practice, Chris works with a wide range of clients in diverse segments developing web sites, managing social media for brands and executing digital media campaigns. Chris was part of the Biblegateway.com launch, spent over a decade in Christian retail as manager and General manager of a multi-store Parable franchise and launched several digital initiatives for Zondervan Publishing. He has a unique perspective on business, communications and emerging digital marketing opportunities. Chris lives in Grand Rapids with his wife Janyre, daughter Bryanna and son Micah. A few of his favorite pastimes include maintaining saltwater coral aquariums, biking, and playing various musical instruments.
 
Brian Erickson is the Interactive Art Director at David C Cook in Colorado Springs, Colorado. His professional expertise includes web design, inbound marketing, and modern work philosophy. Brian has extensive experience providing these services both as a contractor and as a salaried employee. Mostly, Brian likes being outside - preferably running trails. @BrianEricksonCO

 


#production #digital

Five practical tips for making your EPUB 3 files better
Part 1 and 2

A hands-on tutorial to unlocking the best that EPUB3 has to offer. Come learn how to take your ebooks to the next level of quality. Led by ebook expert Joshua Tallent of Firebrand Technologies, this session is geared for those directly involved in creating digital books (or those who want to understand what ebooks truly can do).

Bio | Joshua Tallent, the Chief eBook Architect at Firebrand Technologies, has been an eBook developer since 2002 and is a well-known eBook expert and teacher. He serves on multiple industry committees and working groups and teaches at publishing conferences year-round. Joshua provides consulting and training services, helping publishers understand their content better and figure out how to sell it more effectively. He and his team are also the creators of FlightDeck, the most robust EPUB quality assurance tool available.   @jtallent www.ebookarchitects.com


#sales #production #digital

Backlist should be part of your digital strategy

Backlist strategy doesn’t necessarily mean, “Create ebooks out of all your old titles and put them up on amazon.com.” It means pointing older titles towards targeted, established markets, or using them to create a direct market of your own. Or preferably, both at the same time. What does that look like, practically speaking?

Bio | Bethany Olsen manages publisher relationships at Faithlife Corporation, owners of Logos Bible Software. She studied piano performance at Western Washington University and has a background in both marketing and sales at Faithlife. She is an editor and contributor for SheLoves Magazine.


#editorial  #production  #digital

The Future of Book Editing | Part 1 and 2

Panelists|Andy Le Peau, associate publisher for editorial, InterVarsity Press
LB Norton, freelance book editor
Dan Elliott, Editorial Director, Tyndale House
Randall Payleitner, Editorial Director, Moody Press
Moderator | Larry Weeden, Director of Book Development, Curriculum, and Acquisitions for Focus on the Family

Changing technology, plus the rise of electronic publishing and of self-publishing, are altering the role and expectations of editors. What will the craft look like in coming years?  Topics in this session will explore the mindset and mechanics of preparing text for online presentation; justifying the editorial role in the era of self-publishing; coaching authors in building their digital platforms; using technology to work collaboratively on editorial projects; the increase in editorial outsourcing; and what electronic books of the future may look like. Attendees will be welcome to respond to the panel with questions and comments of their own.

Bios | Andrew T. Le Peau is Associate Publisher for Editorial at InterVarsity Press where he has worked since 1975. He blogs about publishing at andyunedited.ivpress.com and is the author of several books. He is currently writing Mark Through Old Testament Eyes which will be published in 2017.

LB Norton has been editing for nearly forty years in (mostly) Christian publishing. Her last regular paycheck came from David C. Cook Publishing in 1987; since then she’s been working as a freelancer. She has edited fiction for every age group—from picture books to adult novels, both series and stand-alone titles, with first-time and well-established authors. She has also edited nonfiction by physicians, financial planners, theologians, marriage counselors, educators, and motivational speakers. Having recently discovered that she is part of the “gig economy,” she is feeling more culturally relevant than she has since retiring her soccer-mom minivan. LB lives with her husband in West Chicago, where they raised two daughters and several dogs.

Dan Elliott is Editorial Director at Tyndale House Publishers, where he has worked in the Editorial department for 30 years. After growing up in Guatemala, Dan graduated from Wheaton College (BA, MA). Three of Dan’s five children are in college this year.

Randall Payleitner is the Editorial Director at Moody Publishers in Chicago. He has worked in various roles at Moody from Marketing to Acquisitions. Randall studied creative writing at the University of Illinois, and he has an MA from the Moody Theological Seminary. He loves the pursuit of great books. Randall and his wife, Rachel, have a two year old son.

Larry Weeden is Director of Book Development, Curriculum, and Acquisitions for Focus on the Family, where he has served for more than 25 years. Previously, he had worked in editorial roles at Moody Press, Christian Herald Books, Thomas Nelson, and Leadership Journal. Larry has also been an active freelance writer and editor for more than 30 years. Larry and his wife, Beth, have been married for more than 40 years and have one adult son and one amazing grandson.


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