Careers   |   Store   |   Bestsellers
ECPA Publishing University || PUBu15 #marketing
Share |

 
PUBu Logo

Join Us at PUBu15

October 19-20, 2015
Wheaton College, Chicago

 

   REGISTER       RATES & HOTEL  PROGRAM & SCHEDULE  | PUBu HOME


  #marketing sessions    | #production | #design | #digital | #editorial

 

#marketing  #digital

Faith, Fans & Followers:
Engaging the Online Culture for Christ Without Compromising the Message, Enraging the Masses, or Alienating Outsiders

Topics of faith are not always popular among the social media masses. As modern marketers in Christian publishing, we're tasked with not only mastering social media but also effectively communicating ideas that carry truth and drive sales. In this session we’ll discuss messaging, methods, and mores (pr. mor-ays) for using social media to reach the masses. 

Bio | Ryan Frederick is the principal and creative director of EMG, based in Seattle and Los Angeles.
@ryanfred 
http://emg.co


#marketing
 

Knowing Your Reader So You Can Serve Them Well

A Few Research Tools and a Case Study

 

Identifying the psychographic, demographic, and behaviors of a reader can be overwhelming. In this session we’ll take a look at a few tools that will help you identify the reader so that you can build an engaging and effective marketing campaign. Then, we’ll walk through a case study that puts these tools into practice.

 

Bio | Parker Hathaway is the Audience Development Manager for Church Leaders at Moody Publishers. For a brief time he also served as the Amazon specialist where he kept tabs on the changing tones of the world’s largest retailer. In 2012, Parker graduated from Moody Bible Institute where he studied Greek and Hebrew. On the weekends he takes full advantage of living in downtown Chicago with his wife Jillian.


#marketing  #publicity

 

Working With Media Effectively

What Media Wishes & Publicists Hope For

 

Every publicist wants to get their authors on major media outlets. In this workshop we'll cover what can make the difference between getting booked and being passed over, including a look at effective press materials and the preparedness of the author in every type of interview setting.  

 

Bio | Anita Lustrea is the long-time host of Moody Radio’s award-winning program Midday Connection. She is a speaker, author, and spiritual director and lives in the western suburbs of Chicago.
@anitalustrea  anitalustrea.com


#marketing  #sales

 

What Sales Teams Wish Marketers Knew & What Marketers Think Sales People Should Do

Building Strong Bridges, Achieving Strong Results

 

Are sales and marketing teams the proverbial Venus and Mars of publishing houses, never understanding one another or appreciating respective gifts and tasks? In this session, two experienced sales and marketing professionals explore the ways that strong bridges can be built between the two key publishing functions and how doing so can lead to stronger results and more enjoyment of the work.


Bios | Tracy Danz is the principal of Lane Danz Consulting in Grand Rapids, after spending more than 30 years in sales positions in the ECPA industry. Jeff Crosby is associate publisher and director of sales and marketing at InterVarsity Press, where he has served for the past 18 years. Both Danz and Crosby began their careers on the retail side of our industry. When they're not doing publishing work they both enjoy playing a well-tuned six-string guitar and talking long walks with their wives, Marny and Cindy.


#marketing #design #digital

Every book does not need a landing page…stop the madness!
Chris Tromp, Chief Digital officer, Grey Matter Group -- Part 1
Brian Erickson, Interactive Art Director, David C Cook -- Part 2

Landing pages are the new badge of legitimacy for authors, nearly as exciting as finding one of their books “in the wild” at the local bookstore. Truth be told, most landing pages are a waste of marketing resources with little to no impact on a books sales and discoverability. In this two-part informative tutorial, come learn from seasoned web designers and marketers the only sane reasons for building landing pages and the must-have design/technical components to a building a landing page that converts.

Bios | Chris Tromp is Chief Digital officer at Grey Matter Group, a creative and strategic communications agency in Grand Rapids, Michigan. As lead of the digital practice, Chris works with a wide range of clients in diverse segments developing web sites, managing social media for brands and executing digital media campaigns. Chris was part of the Biblegateway.com launch, spent over a decade in Christian retail as manager and General manager of a multi-store Parable franchise and launched several digital initiatives for Zondervan Publishing. He has a unique perspective on business, communications and emerging digital marketing opportunities. Chris lives in Grand Rapids with his wife Janyre, daughter Bryanna and son Micah. A few of his favorite pastimes include maintaining saltwater coral aquariums, biking, and playing various musical instruments.

Brian Erickson is the Interactive Art Director at David C Cook in Colorado Springs, Colorado. His professional expertise includes web design, inbound marketing, and modern work philosophy. Brian has extensive experience providing these services both as a contractor and as a salaried employee. Mostly, Brian likes being outside - preferably running trails. @BrianEricksonCO

 


#digital #marketing

You have content marketing backwards (literally)
How to think like readers and develop a base of fans who want to hear about every new book you publish

You’ve heard it all before: content marketing is the key to saving your sales and engaging Millennials. But your team has spent tens of thousands of dollars on memes, infographics, and blogger outreach—and it doesn’t seem to be moving the needle. Why? Is content marketing just another wave that we missed? Come see why most of what passes for “content marketing” is actually the opposite, and discover how to do content marketing that sells more books now and sets you up to sell more books tomorrow. And no, this is NOT another talk about social media.

Bio | Jeffrey Kranz is co-founder and CEO of GradLime, a communications agency specializing in content strategy, marketing, and training. He gets a kick out of making stuff "learnable." He has spent the last 6 years doing digital marketing and communications for content-based organizations, including David C Cook, Zondervan, and Logos Bible Software.


#sales #production #digital #marketing

Backlist should be part of your digital strategy

Backlist strategy doesn’t necessarily mean, “Create ebooks out of all your old titles and put them up on amazon.com.” It means pointing older titles towards targeted, established markets, or using them to create a direct market of your own. Or preferably, both at the same time. What does that look like, practically speaking?

Bio | Bethany Olsen manages publisher relationships at Faithlife Corporation, owners of Logos Bible Software. She studied piano performance at Western Washington University and has a background in both marketing and sales at Faithlife. She is an editor and contributor for SheLoves Magazine.


 

#digital #production #editorial #marketing

Books can sell themselves! Taking content to the next level

Featured on ABC’s hit show, The Shark Tank, entrepreneur and former VP of Software Development at Time Warner cable discusses how readers are longing for a more immersive and interactive experience and how her three-year old startup, Beneath the Ink, is changing the way people read and giving publishers new opportunities to convert browsers into buyers with their revolutionary turn-key marketing and authoring solutions created to excite readers and convert them into raving fans.

Bios | Sherisse Hawkins is the cofounder and CEO behind Beneath The Ink. She’s a former Walt Disney Imagineer, where she built theme park attractions around the globe, and a system architect specializing in digital video delivery. Prior to starting Beneath the Ink, Sherisse held a VP engineering position at Time Warner Cable where her team's product was deployed to over 13 million subscribers.

Becca Gallery is the Director of Product at Beneath The Ink, the premier software for enhanced digital content. When not making the world’s digital content more interactive, she can be found mentoring youth at Block 1750, a non-profit, dance-based community center she helped found.
Former roles have included CEO and co-founder at RiverandLark, a web development and video production company, Head of Business Development at Origami and Director of Marketing at Quick Left. A scientist at heart, she graduated with a degree in Molecular and Cellular Developmental Biology from the University of Colorado, Boulder.



#marketing #digital #editorial #production #design

Reimagining the Power of Video | Part 1 and 2
Leveraging Video Production Beyond Promotion and Across Departments

Dead is the four-minute, talking head interview with a first-time author hitting their three talking points. It's not the end of video, though. It's time to leverage the power of video in the acquisitions process and in editorial content and it's time to reimagine how publishers and authors can use video more creatively to sell books and gain readers.

Bio | Nate Baker-Lutz is a graduate of Columbia College Chicago's film program. He began work at InterVarsity Press in 2007 and is currently their Digital Media Producer. He has worked on set for award-winning short films as well as feature-length films and music videos and is an avid photographer. He also spends his time mentoring high school and college students who show an interest in photography and video production.



#digital
 #marketing #editorial #production #design #management

Recruiting & Retaining Digital Talent

Ping pong tables won't cut it, the digirati of today could care less. Learn how to attract and keep (most of) the talent you'll need to help bring your company forward.

Panelists | Brian Erickson, Interactive Art Director, David C Cook
Mike Worley, Founder of Clymb Marketing
Moderator | Chris Tromp, Chief Digital officer, Grey Matter Group

Bios | Mike Worley is the Founder of Clymb Marketing, a Denver-based agency that partners with companies to build a marketing system that attracts qualified visitors to their website, converts visitors into leads, nurtures those leads to a sale-ready stage.When not growing businesses online, Mike is in the Rocky Mountains Skiing, Hiking and enjoying God's creation with his wife Holly, and their little girl.

Brian Erickson is the Interactive Art Director at David C Cook in Colorado Springs, Colorado. His professional expertise includes web design, inbound marketing, and modern work philosophy. Brian has extensive experience providing these services both as a contractor and as a salaried employee. Mostly, Brian likes being outside - preferably running trails. @BrianEricksonCO

Chris Tromp is Chief Digital officer at Grey Matter Group, a creative and strategic communications agency in Grand Rapids, Michigan. As lead of the digital practice, Chris works with a wide range of clients in diverse segments developing web sites, managing social media for brands and executing digital media campaigns. Chris was part of the Biblegateway.com launch, spent over a decade in Christian retail as manager and General manager of a multi-store Parable franchise and launched several digital initiatives for Zondervan Publishing. He has a unique perspective on business, communications and emerging digital marketing opportunities. Chris lives in Grand Rapids with his wife Janyre, daughter Bryanna and son Micah. A few of his favorite pastimes include maintaining saltwater coral aquariums, biking, and playing various musical instruments.


#digital #marketing #editorial #production #design #management #publicity #sales

Content is no longer king

As publishers, we've bought into this mantra, it's our mainstay. But the truth is content no longer rules the day, because everyone has content. Come learn about the truth behind a shift that is radically changing the way we...read...work...play...live...it's all about helping your content stay in the palace instead of the paper bin.

Bio| In over 20 years of serving believers with Christ-centered resources, Michael Covington has invested his career work in Christian retail, digital strategy and trade book publishing and marketing. Michael currently serves on the executive team for Disciplr, helping to create and drive the business plan for an innovative content distribution platform for interactive church resources.   All of this combines to give him a unique perspective on the future of Christian content publishing and distribution. Michael lives in Colorado Springs, CO with his wife Christina, two boys Nate and Sam and their crazy Newfie-poo Riley.


We thank the following companies for their support of the industry and this event
Association Management Software Powered by YourMembership.com®  ::  Legal