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Join Us at PUBu15

October 19-20, 2015
Wheaton College, Chicago

 

   REGISTER       RATES & HOTEL  PROGRAM & SCHEDULE  | PUBu HOME

Full session descriptions and bios:  #production | #marketing | #design | #digital | #editorial


SCHEDULE FOR MONDAY, OCTOBER 19

1 PM | PUBu REGISTRATION & NETWORKING RECEPTION

3 PM | PUBu OPENING SESSION | WELCOME | TOP SHELF BOOK COVER AWARD WINNERS


 

 

ECPA Interim Executive Director Stan Jantz will welcome attendees and our fearless PUBu BrainTrust will officially kick-off our event. We will then announce the Top Shelf award winners, celebrating the industry's best book designs of the year.

 

4 PM | PUBu SESSION ONE:



#marketing  #digital

Faith, Fans & Followers:
Engaging the Online Culture for Christ Without Compromising the Message, Enraging the Masses, or Alienating Outsiders

Ryan Frederick is the principal and creative director of EMG, based in Seattle and Los Angeles.


#design  #digital

What is Digital Design-Thinking…and Why Does it Matter?

Paul Parson is Digital Creative Director of Disciplr and David C Cook, and self-proclaimed full-stack designer.


#production  #digital

Five practical tips for making your EPUB 3 files better | Part 1

Joshua Tallent, the Chief eBook Architect at Firebrand Technologies, has been an eBook developer since 2002 and is a well-known eBook expert and teacher.


#editorial   #production   #digital

The Future of Book Editing | Part 1

Panel:
Andy Le Peau, associate publisher for editorial, InterVarsity Press
LB Norton, freelance book editor
Dan Elliott, Editorial Director, Tyndale House
Randall Payleitner, Editorial Director, Moody Press

Moderator |  Larry Weeden, Director of Book Development, Curriculum, and Acquisitions for Focus on the Family


 

450 PM | PUBu SESSION TWO:



#digital #marketing

You have content marketing backwards (literally)
How to think like readers and develop a base of fans who want to hear about every new book you publish

Jeffrey Kranz is co-founder and CEO of GradLime, a communications agency specializing in content strategy, marketing, and training. He gets a kick out of making stuff "learnable."


#design

People & Places : Creating Powerful Book Cover Photography

BRANDON HILL, a concept and portrait photographer, has created for book covers for over 10 years. See his latest work at BrandonHillPhotos.com

#production  #digital 

Five practical tips for making your EPUB 3 files better | Part 2  

Joshua Tallent, the Chief eBook Architect at Firebrand Technologies, has been an eBook developer since 2002 and is a well-known eBook expert and teacher.


#editorial   #production   #digital

The Future of Book Editing | Part 2

Panel:
Andy Le Peau, associate publisher for editorial, InterVarsity Press
LB Norton, freelance book editor
Dan Elliott, Editorial Director, Tyndale House
Randall Payleitner, Editorial Director, Moody Press

Moderator |  Larry Weeden, Director of Book Development, Curriculum, and Acquisitions for Focus on the Family

540 PM  |  HOSTED DINNER




SCHEDULE FOR TUESDAY, OCTOBER 20 
| hosted breakfast included at hotel for guests

830 AM | PUBu SESSION THREE:



#marketing  #digital  #editorial  #production  #design

Reimagining the Power of Video | Part 1
Leveraging Video Production Beyond Promotion and Across Departments

Nate Baker-Lutz is a graduate of Columbia College Chicago's film program. He began work at InterVarsity Press in 2007 and is currently their Digital Media Producer.


#marketing
 

Knowing Your Reader So You Can Serve Them Well

A Few Research Tools and a Case Study

 

Parker Hathaway is the Audience Development Manager for Church Leaders at Moody Publishers. For a brief time he also served as the Amazon specialist where he kept tabs on the changing tones of the world’s largest retailer.


#marketing #design #digital

Every book does not need a landing page…stop the madness! | Part 1

Chris Tromp
is Chief Digital officer at Grey Matter Group, a creative and strategic communications agency in Grand Rapids, Michigan


 

920 AM | PUBu SESSION FOUR:



#marketing  #publicity

 

Working With Media Effectively

What Media Wishes & Publicists Hope For

 

Anita Lustrea is the long-time host of Moody Radio’s award-winning program Midday Connection.


#design

The Design Brief | Part 1
How to create and use one of your best tools for cover design success

Presenter and Moderator| Torrey Sharp, Principal, Faceout Studio
Panel | Amy Cerra, Creative Director, Our Daily Bread Ministries
Josh Dennis, Executive VP of Creative, Crossway Books
Cindy Kiple, Art Director, Intervarsity Press
Erik Peterson, Creative Director, Moody


#marketing #design #digital

Every book does not need a landing page…stop the madness! | Part 2

Brian Erickson is the Interactive Art Director at David C Cook in Colorado Springs, Colorado. His professional expertise includes web design, inbound marketing, and modern work philosophy.


#marketing  #digital  #editorial  #production  #design

Reimagining the Power of Video | Part 2
Leveraging Video Production Beyond Promotion and Across Departments

Nate Baker-Lutz is a graduate of Columbia College Chicago's film program. He began work at InterVarsity Press in 2007 and is currently their Digital Media Producer.


1005 AM | BREAK


1030 AM | PUBu SESSION FIVE:



#sales  #production  #digital  #marketing

Backlist should be part of your digital strategy

Bethany Olsen manages publisher relationships at Faithlife Corporation, owners of Logos Bible Software.


#editorial

What Authors Want from Their Editor | Part 1

Leland Ryken has taught in the English Department at Wheaton College for 48 years.  He has published fifty books (including edited ones) and over a hundred essays and articles.


#design

The Design Brief | Part 2
How to create and use one of your best tools for cover design success

Presenter and Moderator| Torrey Sharp, Principal, Faceout Studio
Panel | Amy Cerra, Creative Director, Our Daily Bread Ministries
Josh Dennis, Executive VP of Creative, Crossway Books
Cindy Kiple, Art Director, Intervarsity Press
Erik Peterson, Creative Director, Moody


 

1120 AM | PUBu SESSION SIX:



#digital  #production  #editorial  #marketing

Books can sell themselves! Taking content to the next level

Sherisse Hawkins is the cofounder and CEO behind Beneath The Ink. She’s a former Walt Disney Imagineer, where she built theme park attractions around the globe, and a system architect specializing in digital video delivery.
Becca Gallery is the Director of Product at Beneath The Ink, the premier software for enhanced digital content.


#design

Nurturing Creativity | Part 1
How to Cultivate Creativity in the Face of The Daily Grind

Dean Renninger has served as an art director at Tyndale House Publishers for fifteen years. He helps lead a team of 20 creatives as they design a wide variety of books and Bibles.


#production

Leveraging Printing Options for a Book’s Life Cycle:  
How to Utilize POD, Short Run Digital, and Offset to Manage Costs, Speed and Quality

Moderator|Anne Gerth, Director of Production and Fulfillment, InterVarsity Press
Panelists | Ryan McMurtry, Senior Key Account Sales Manager, Ingram
Pete Larson, Owner and President, Bethany Press; and Brad Carey, Seaway Printing


#editorial

What Authors Want from Their Editor | Part 2

Leland Ryken has taught in the English Department at Wheaton College for 48 years.  He has published fifty books (including edited ones) and over a hundred essays and articles.


1205 PM | LUNCH


125 PM | PUBu SESSION SEVEN:



#marketing  #sales

 

What Sales Teams Wish Marketers Knew & What Marketers Think Sales People Should Do

Building Strong Bridges, Achieving Strong Results

 

Tracy Danz is the principal of Lane Danz Consulting in Grand Rapids, after spending more than 30 years in sales positions in the ECPA industry.

Jeff Crosby is associate publisher and director of sales and marketing at InterVarsity Press, where he has served for the past 18 years.


#digital  #marketing  #editorial  #production  #design  #management

Recruiting & Retaining Digital Talent


Panelists | Brian Erickson, Interactive Art Director, David C Cook
Mike Worley, Founder of Clymb Marketing

Moderator | Chris Tromp, Chief Digital officer, Grey Matter Group



#editorial

What Editors Look for in Their Authors

Moderator | Carol Johnson, VP of J&J Literary Advisors, former VP/Editorial of Fiction,
Bethany House Publishers


Panelists | Marianne Hering, Managing Editor,
Focus on the Family Publishing
Dave Long, Senior Acquisitions Editor,
Bethany House Publishers
Karen Watson, Associate Publisher of Fiction,
Tyndale House Publishers


#design

Nurturing Creativity | Part 2
How to Cultivate Creativity in the Face of The Daily Grind

Dean Renninger has served as an art director at Tyndale House Publishers for fifteen years. He helps lead a team of 20 creatives as they design a wide variety of books and Bibles.


 

215 PM | PUBu SESSION EIGHT:



#digital  #marketing  #editorial  #production  #design  #management  #publicity  #sales

Content is no longer king

 In over 20 years of serving believers with Christ-centered resources, Michael Covington has invested his career work in Christian retail, digital strategy and trade book publishing and marketing. Michael currently serves on the executive team for Disciplr, helping to create and drive the business plan for an innovative content distribution platform for interactive church resources.


We thank the following companies for their support of the industry and this event
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