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| ECPA Research Reports |
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At ECPA, information and research are key components to our strategic plan to serve our industry and to provide our members with the knowledge they need to understand industry trends and determine key operational benchmarks for their publishing business. Available reports include:
Marketing SurveyThe marketing world has been turned upside down over the last decade by the introduction of the iPhone, Android, iPad, Kindle, Google AdWords, web-based marketing, and direct to consumer marketing, not to mention social media. The digital revolution combined with the wide acceptance of online purchasing made marketing budgets of the past obsolete. No publisher can run its marketing program the way we did even 5 years ago.
Financial & Sales Operating Performance ReportThe most comprehensive and in-depth compilation of current performance statistics for evangelical Christian publishing industry to date, ECPA's Financial & Sales Performance Report presents detailed sales and operating data including sales by product type and by market channels. The information is designed and presented in order to provide easy-to-understand guidelines for identifying sales statistics and business performance improvement opportunities. • Overall profitability
• Expense management: gross margin v. expenses ratio • Top expense categories that are most closely monitored • Inventory turn • Sales and gross margins per employee • Total payroll as percentage of sales • Asset turnover • Debt to equity ratios • Percent change in net sales over the past year • Forecasted sales growth • Detailed sales analysis by product type and by market channel Participating companies automatically received a highly valuable and confidential Company Performance Report, which compares their individual company data alongside the industry norms. To order the current report - or to participate in the next industry study - CONTACT ECPA This report is only available for purchase by ECPA member publishers who have completed the survey.
Salary and Benefits ReportThis report provides ECPA member publishers with invaluable information related to compensation levels for many departments and positions within a publishing house. Similar to the Financial & Sales Operating Performance Report, the report breaks down comparative salary and benefit ratios and statistics in several different ways: by participants overall, by company sales volume size, and by corporate structure (non-profits and for-profits), including a special grouping of high profit firms. This is an indispensable report for any publishers Human Resources Department. This report is only available for purchase by ECPA member publishers who have completed the Salary and Benefits Survey. For more information, CONTACT ECPA
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