ECPA’s PUBu online webinars are a convenient and cost effective way to provide focused training to you and your employees. Featuring a variety of focused industry topics, experts are invited to conduct an online seminar using a phone line and computer. Participants are able to see and hear the entire presentation from their own computer via internet access. Once you are registered, you will receive specific instructions on accessing the seminar.
(Some webinars are available for download if you are unable to attend the live webinar.)
For more information, contact Michael Covington. If you would like to be informed of all upcoming PUBu online webinars, let us know on the sign-up form for specific ECPA program announcements.
eBook Basics: Just the Facts
Joshua Tallent,
eBook developer and author of Kindle Formatting: The Complete Guide
As eBooks become more popular with consumers, publishers are struggling understand this new market and take advantage of it with the best returns. This webcast will give you an overview of the eBook market, including information on:
- The major devices, formats, and retailers you need to know
- "Enhanced eBooks": what that means and what is actually possible right now
- Conversion essentials (doing it yourself versus finding a conversion partner)
- The balance of cost versus quality in eBook conversions
- Future trends in the eBook world, and how to be prepared for them.
The Anatomy of the Trademark: What Publishers need to know
Matthew A. Wilson, Shareholder, Lane Powell Attorneys & Counselors
- Using, Registering and Protecting Your Trademarks in US and Internationally
- When to clear or register a brand or book title
- When does a brand or title infringe on another and what to do about it
Introducing ECPA Royalty Tracker
David Marlin, President, MetaComet Systems
ECPA/Royalty Tracker® manages the royalty payments, rights tracking and royalty statements for your entire organization in a highly customizable format. Royalty Tracker® knows no limits. It handles unlimited authors per title, reserve accounts, subrights, sliding scales, advances and expenses applied against royalties. Plus – it integrates seamlessly with nearly any accounting, AP or GL system.
Complimentary Download for ECPA members only
Design Forum: Announcing and Analyzing the industry’s 2009 Book Cover Award winners
Rick Hamm, Director of RISC Research, Marshall Marketing
An informative and hands-on demonstration of RISC consumer profiles as Hamm will officially announce the four winners of the 2009 ECPA | dp Book Cover Award program, providing an analysis of how their design components matched their target market. COMPLIMENTARY DOWNLOAD AVAILABLE
Driving Sales: Making Book Club Readers Work for You
Carol Fitzgerald, co-Founder and President, The Book Report Network
In today’s market, readers are just as important as booksellers, librarians and educators for building excitement about a book. Book groups, with their collective passion, are the uber-readers and book cheerleaders to capture as they can translate a single sale into much larger numbers. What’s your competition for these readers? What books make for a good discussion? How can you use social media and the Internet to connect with reading groups and their leaders? What can be done to make a book “book group ready?” It’s more than just writing a list of discussion questions. Join Carol Fitzgerald, President of TheBookReportNetwork.com, as she shares what she has learned from readers of ReadingGroupGuides.com and FaithfulReader.com about what book groups want. Recorded on October 29, 2009.
Tackling the Challenges of Electronic Publishing
David Rech, president and founder of Scribe
Learn more about the Well-Formed Document Workflow and what it could mean for your company. In this 60-minute webinar recorded on September 22, 2009, Rech discusses how an understanding of electronic technology can help you save money by working more efficiently; cut time in the editorial and production process; improve the quality of your books; control your rights through a self-controlled electronic publishing program; and be prepared for any future development in publishing.
$99/ECPA members, $129/non-members.
The Science Behind Great Book Cover Design: Connecting with your Consumer
Rick Hamm, Director of RISC Research, Marshall Marketing
In this 60-minute webinar recorded on August 13, 2009, Rick Hamm discusses in-depth the Dickinson Press book study, the four RISC consumer profiles and how they relate to book planning and design. Several industry book covers were viewed and discussed, relating the design and title elements to their intended audience. $99 ECPA members; $129 nonmembers.
Using Social Media to Create Product Evangelists
Aaron Linne, Manager, Digital Promotions, B&H Publishing Group
In this 60-minute webinar recorded on July 21, 2009, Aaron Linne, Manager of Digital Promotions at B&H Publishing Group discussed elements of marketing with social media and the avenues of digital distribution, while sharing about his own integration of micro-marketing via social networks at LifeWay/B&H, answering these publishing-related issues:
- Is social media a viable marketing mechanism for publishers?
- Are there any success stories on either Facebook or Twitter of publishers who are growing reader bases or effectively interacting with current readers to make them into product evangelists?
- How can publishers use free digital content to drive sales of either print or digital content?
- Can publishers use RSS to send out free content that might drive readers to a subscription based site?
- Are social-media based contests and/or book clubs an idea Christian publishers should be participating in?
- Should Christian publishers devote real people/positions to the social media space?
Prepare Your Authors for CBE Success
Rob Eagar, WildFire Marketing
ECPA hosted a free webinar for Christian Book Expo exhibitors on “Prepare Your Authors for CBE Success.” Rob Eagar, founder of WildFire Marketing, a firm that helps authors, speakers and publishers with innovative marketing strategies, led the 75-minute session on Monday, January 19. Topics included: Three Reasons Why CBE matters to modern book-selling; Primary Publisher Goals for CBE; What do your authors need to succeed at CBE?; What do your authors need before CBE?; Your Authors Must Bring their “A-Game.” You can download the webinar here. Contact Michael Covington for more information. Recorded on January 19, 2009.
