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PRESENTED BY PUBu online
Registration is FREE but please make your reservation online
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Date:
Monday, January 19, 2009
Time:
12 noon to 1:15 pm EST*
* make necessary time adjustment according to your time zone.
Cost:
NO CHARGE for Christian Book Expo exhibiting companies
Title:
Prepare Your Authors for Christian Book Expo (CBE) Success
Instructor:
Rob Eagar, Founder
WildFire Marketing |
| Should you need to miss this live session, the session will be available by download. Contact Michael Covington for that information. |
ECPA’s E-Seminars are a convenient and cost effective way to provide focused training to you and your employees. All you need is a phone line and computer with internet access. Participants are able to see, hear and participate in the entire presentation from the convenience of their own computer. This is a program of the Evangelical Christian Publishers Association (ECPA). For more information about ECPA, contact us at www.ecpa.org or 480-966-3998. |
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Prepare Your Authors for CHRISTIAN BOOK EXPO (CBE) Success
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ECPA will host a free webinar for Christian Book Expo exhibitors on “Prepare Your Authors for CBE Success.” Rob Eagar, founder of WildFire Marketing, a firm that helps authors, speakers and publishers with innovative marketing strategies, will lead the 75-minute session scheduled for Monday, January 19 at 12 noon EST. |
Rob Eagar is the founder of WildFire Marketing, a firm that helps authors, speakers and publishers spread their message and sell more books through innovative marketing strategies. Rob has taught over 100 authors - from beginners to bestsellers.
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TOPICS INCLUDE:
3 Reasons Why CBE matters to modern book-selling:
• Readers are loyal to Authors, not publishers or bookstores.
• Relationship and emotion are the most powerful buying influencers.
• An opportunity awaits to bridge a stronger partnership between publisher and authors.
Primary Publisher Goals for CBE:
• Short-term: Help attendees have an “Experience”; Sell books
• Long-term: Help your authors get “Contact Info”; Build relationships
What do your authors need to succeed at CBE?
• Multiple exposure to the right type of reader
• Pass-on Tools
• Organized Schedule and Support System
What do your authors need before CBE?
• Support to get media interviews
• Support to reach their readers
• Support to provide free resources
Your Authors Must Bring their “A-Game”:
• Results must be produced (don’t just rely on ego and name).
• Provide takeaways for each attendee
• Maximize “face-time” with attendees
Participants should register online to receive the webinar instructions for dialing in. Contact Michael Covington for more information.
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