Date:

Tuesday, Feb. 19, 2008

Time:  12- 1 pm EST

Be sure to adjust the time of the seminar to your own time zone

Cost:  $99

All registrants will receive a complimentary copy of The New Rules of Marketing & PR (see below).

Title: 

Hands-On Blogging

Tools for Implementation and Strategies to Optimize Your Blog's Effectiveness

Instructor:

Joe Wikert, Executive Vice President and Publisher,

Trade/Professional Books,

John Wiley & Sons

A publishing executive with 20+ years of industry experience, Joe Wikert currently serves as VP and executive publisher in the Professional/Trade division of John Wiley & Sons, Inc., and has management responsibility for the WROX and Sybex imprints. Since graduating from Purdue University with a degree in management and computer science, Joe has held a variety of sales and editorial positions in the publishing industry. He is also the author of seven books on programming languages and computer applications. Joe regularly shares his publishing thoughts and predictions in his Publishing 2020 Blog.

REGISTRATION REMINDER: 

Register by Monday, February 18

Hands-On Blogging: 

Tools for Implementation and Strategies to Optimize Your Blog's Effectiveness

Don't miss this important ECPA E-Seminar, featuring Joe Wikert, Executive Vice-President and Publisher of the Trade/Professional Books division of John Wiley & Sons.  This E-Seminar is applicable to both seasoned bloggers and those new to blogging, including:

• experienced bloggers wanting to increase their blog's effectiveness;
• those exploring how blogs fit their company's strategic objectives;
• individuals and companies who are about to start their own blog; and
• beginners to blogging, who are just starting to follow and read blogs. 

The E-Seminar format will allow participants to view and review blogging sites, and see a demonstration of many aspects of blog implementation.  Joe will present a thorough treatment of the topic including:

• What makes a good blog?
• Examples of effective blogs
• Blogging myths & realities
• Searching the blogosphere
• Blogging tools & platforms
• RSS - What is it? How does it work? Setting it up
• Q&A

Joe recently provided ECPA publishers with the Top 5 Reasons Publishers Should be Blogging in ECPA’s member newsletter, E-Link.

REGISTER TODAY

Registration deadline is February 18, 2008.  Be sure to adjust the time of the seminar to your own time zone.  It will be held at 12 noon Eastern Time.

Online registration form is located at: https://web.memberclicks.com/mc/quickForm/viewForm.do?orgId=ecpa&formId=37513

For more information about this E-Seminar and others, contact ECPA's Information & Eduction Director Michael Covington at 480-966-3998 ext. 209 or at mcovington@ecpa.org.

This is a publication of the Evangelical Christian Publishers Association (ECPA).  For more information about ECPA or its programs, contact www.ecpa.org or 480-966-3998.