Most of your books and products are purchased by women. But do you have a thorough understanding and an ongoing strategic approach for reaching the female consumer based on the latest research?

ECPA presents WonderBranding: Marketing to Women, a special-topic workshop for the industry's leading professionals and managers in Marketing, Editorial, Sales, Product Development, and Design to explore in-depth the latest research on how to brand and market to the female consumer.

Presented by Michele Miller:

Michele presented at the 2007 ECPA Pub U, and many left wanting much more time to learn from her. So ECPA has followed up on your requests and Michele has graciously agreed to conduct her renowned WonderBranding: Marketing to Women seminar for ECPA at a special rate. This two-day workshop will be held September 23-24 at The Wizard Academy in Austin, Texas.

Michele is a partner in the Wizard of Ads© marketing firm, with a client roster that includes businesses of all sizes across North America. She is the author of The Natural Advantages of Women and the upcoming The Soccer Mom Myth. Her blog on marketing to women has been featured in Seth Godin’s book, “Bull Market,” is considered one of the “Ten Best Blogs for 2005” by MarketingSherpa.com, and was recently named one of the top three marketing industry blogs in a survey conducted by media giants Intelliseek and Edelman PR. As a faculty member of the Wizard Academy, Michele teaches her popular “WonderBranding” course; she also maintains a busy schedule as an international speaker on the topics of advertising and marketing to women.

In today's market, women are demanding acknowledgement as individual consumers rather than an amorphous mass of females. WonderBranding teaches you how to understand women from the inside out - what language touches her mind, heart and pocketbook. It's an intensive, two-day seminar, jam-packed with information, real-life examples, discussion and creative experiences that will open your mind to a new way of thinking about your marketing, your customer, and business in the 21st century.

"Michele Miller’s ‘Marketing to Women’ seminar is an opportunity our industry should not overlook. I will be there, and am planning to bring several of my staff. I anticipate that what we learn there, in terms of marketing and messaging to our industry’s #1 consumer, will factor into each of our future marketing and branding decisions.”

- Wayne Hastings, Sr. Vice President and Publisher, Bible Division, Thomas Nelson Publishers

Home
Register online

Accommodations:
Onsite: The Engelbrecht House
Local: Nearby hotels

Wizard Academy in Austin, TX
Denny House

The Wizard Academy was started in 2000 as a "21st Century Business School." Located just outside of Austin, Texas on a beautiful campus amidst rolling hills, the Academy feels more like a retreat center.

Their name is based upon the concept of a wise-ard or wise man. "A person who gathers information so that he or she might be able to give good advice at critical times is a wise-ard, or wizard. The insights they provide might seem like magic, but they're merely the result of careful investigation fueled by curiosity."

---

"Like a 5-star hotel, tropical paradise, and TED conference all in one."