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ECPA Publishing University || Marketing Track

Marketing Track

COMMUNITY MANAGER: Tom Dean, Senior Director of Marketing for Trade Books, Zondervan


SESSION: Who is Our Audience?
Session Leaders:

John Hinkley, Director of Marketing Services/Associate Publisher, Gary Chapman Publishing Team, Moody Publishers

Nancy A. Clausen, Senior Marketing Director, Tyndale Momentum at Tyndale House Publishers, Inc.

Rob Eagar, Founder of WildFire Marketing and author of "Sell Your Book Like Wildfire"


Every book we publish has numerous audiences, both internally and externally. The reader represents the ultimate audience, but many others are vital to a book’s creation and distribution. In this session Rob Eagar, founder of WildFire Marketing, will address these audiences, including authors, agents, editors, sales reps, retailers (both online and offline), and, of course, consumers.

Rob Eagar

Sell Your Book Like Wildfire

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He has consulted with numerous publishers and worked with over 400 authors, including several New York Times bestsellers. Rob is the author of Sell Your Book Like Wildfire, which is considered the bible of book marketing. For more information, visit:

John Hinkley

John Hinkley serves as Associate Publisher of the Gary Chapman Publishing Team for Moody Publishers, Chicago. He has served in various marketing capacities with Moody for more than 24 years and has played a role in establishing the Gary Chapman brand, including the bestseller The 5 Love Languges. John and his wife, Tris, have two adult children and a younger child still at home, and reside in Chesterton, Indiana.

Nancy Clausen

Nancy Clausen is senior director of marketing for Tyndale Momentum, the non-fiction imprint at Tyndale House Publishers. A seasoned publishing professional, Nancy spent 3 years in marketing at Zondervan prior to joining Tyndale in 1999. Her marketing experience spans multiple product categories, including gifts, kids’ books, videos, Bibles and trade books. Nancy has led marketing efforts for multiple best-selling books at Tyndale Momentum, including multiple New York Times’ bestsellers from former NFL coach Tony Dungy.


SESSION: Marketing Timeline
Session Leader:
Tom Dean, Senior Director of Marketing for Trade Books, Zondervan

Tom Dean, Senior Director of Marketing for Trade Books, Zondervan
Michael Ranville, Marketing Consultant

Does your marketing timeline begin when the book launches? When the book is contracted? When the idea is conceived in the authors brain? Does it last for infinity? We’ll look at how expansive the marketing timeline is – in a very hands-on, conversational, collaborative manner. Ultimately, marketers will be better equipped to bring intelligence and insight to the process with authors.

Tom DeanTom Dean is a 25-year Christian publishing veteran, serving in sales, editorial and marketing roles with various companies. He has spent the last 11 years at Zondervan, first as Associate Publisher for Inspirio and more recently in Senior Marketing roles for Bibles and Books. In his current position as Senior Director of Marketing for Trade Books, he works with a host of long-term Zondervan authors as well as many new voices. Tom is passionate about creative marketing, running, strong coffee and of course, books. He and his wife Leslie have 3 amazing kids and live outside of Grand Rapids, MI.

Michael Ranville

Michael Ranville is an innovative marketing professional with 15 years of experience producing extraordinary results in multiple industries. He blends both creative and strategic thinking with expertise in integrated marketing, marketing plan development, branding, non-traditional marketing, design, word-of-mouth, public relations, viral and new media, and faith-based marketing. He is known for crafting strategies that penetrate the minds and touch the hearts of consumers, and has received international recognition for his marketing communications success. Michael spent nearly a decade in a full-service creative agency, serving as senior consultant leading creative teams, and developing integrated marketing campaigns for clients in industries including higher education. He has led the book division for the world’s largest Christian publishing house, served as marketing consultant for one of the world’s top Christian literary agencies, and spent time as a marketing strategist for a internationally acclaimed creative agency. He currently serves as marketing and creative director for a global ministry based in Chicago. Michael and his wife, Jennifer, reside in the Chicago suburbs with their two children.

SESSION: How Ideas Spread
Session Leader:James Kinnard, Director of Marketing, Crossway

James Kinnard, Director of Marketing, Crossway

What is unique about book marketing? How have things changed? What’s the author’s role? The role of social media, video, and content marketing? This session will look at key principles for effective marketing, exploring what it takes to make good ideas happen and see good ideas spread.

James KinnardJames Kinnardis the Director of Marketing at Crossway, overseeing the marketing, publicity, and conference efforts for Crossway’s books and the ESV Bible. A graduate of Wheaton College, James came from Truefitt & Hill, N.A., where he was an Operations Manager, focusing on product marketing, product development, supply chain management, and customer service.James has been at Crossway since 2007. He and his wife, Sarah, live with their three children in Aurora, Illinois.


SESSION: How Editors and Marketers Can Get Along (a joint session with the Editorial Track)
Jan Long Harris, Publisher, Tyndale Momentum
Tyndale House Marketing Team
This session will consider issues related to the age-old tension between editors and marketers, including the different perspectives that grow out of their different roles, how to reach agreement on covers and titles, and why marketers need increasingly long lead times for things like PR galleys. Goals, challenges, structuring for collaboration, and best practices will all be presented.
Jan Long Harris is publisher of Tyndale Momentum. With many years in the fields of marketing, editing, and publishing, Jan brings a wealth of perspective to the way the various key functions within publishing can work together for success and great relationships.




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