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ECPA Publishing University || Production Track

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SESSION: Talking Workflow
Erik Christopher and Joshua Tallent will present he various steps, directions and challenges you face when prepping your content for digital production. Whether it be for ePub, mobi (kindle) eBooks, app or web based content. Solutions, tools and options available to create a workflow.
Erik ChristopherErik Christopher is a seasoned digital publishing and information services professional with over a decade of experience in developing, launching, commercializing, selling and managing print and electronic solutions and service offerings for the academic library, K-12, corporate library and public library market sectors. Erik is a Senior advisor with Digital Publishing Partners and the owner of Ugly Dog Digital, a concierge publishing company focusing on digital production in the form of eBooks, apps and web content working with publishers, authors, corporations and content holders in need of digital content production. You can find him online at linkedin, or his website at
Joshua TallentJoshua Tallent is a well-known eBook expert and teacher, and is a vocal advocate for beautiful, functional, accessible eBooks. eBook Architects, his eBook design and consulting business, provides services to both publishers and authors, specializing in complex and enhanced eBook development projects. Website:; Twitter: @jtallent.

SESSION: Print-On-Demand - Reinventing the worldwide supply chain for books
Jennifer Butenschoen, Director of Production and Digital Content, Harvest House Publishers
Carter Holliday, Director Content Acquisition, Ingram Content Group
Phil Knight, Director of Sales, ColorHouse Graphics

As technology continues to become more entwined in content creation and distribution, publishers find themselves looking to better understand what print and digital technologies to embrace. While e-books are top-of-mind in the industry today, physical books are still very much in demand. Delivering books when, where, and how the consumer requires are key drivers of success in today's publishing landscape. In this session, hear real world examples of what's working from both publishers and suppliers in the physical book space, and, learn about print-on-demand solutions that are solving real-world book challenges and streamlining both the creation and distribution of content for the benefit of readers worldwide.
Jennifer Butenschoen serves as the director of production and digital content for Harvest House Publishers. She has worked in the publishing industry for more than 17 years and has a passion for effectively facilitating needed changes and strategies for the constantly changing publishing landscape. An early adopter working within the constraints of a traditional publishing environment, Jenn has been responsible for developing, facilitating, and implementing the company’s overall digital content strategy. She has extensive knowledge and experience in all facets of print and eBook production; overseeing the utilization of current technology in the development of new product lines while maintaining cost effectiveness. Jenn has developed many long-term and successful relationships with vendor partners in the US and overseas.

Carter Holliday is currently the Director of Content Acquisition at Ingram Content Group Inc. A veteran professional with over sixteen years experience in the print, book manufacturing and content distribution industries, Mr. Holliday joined Lightning Source in 2005 and has his office in Ashaway, RI. With a strong background in all aspects of book manufacturing, Carter has held positions with Royal Book Manufacturing and The Maple-Vail Book Manufacturing Company prior to joining Ingram. As a result of publishing industry changes and changes within Ingram/Lightning Source, Mr. Holliday's sales responsibilities grew to include the e-book sales and distribution product offerings. Having grown up in Rhode Island and on the south shore of Boston, Carter is a graduate of Hobart College. Mr. Holliday is an active outdoorsman and if not at his desk or with customers can usually be found out on the water.


Phil Knight serves as the Director of Sales at Color House Graphics, Inc., a book manufacturing company that focuses on print and digital books. With many years in the field of marketing, sales, and book manufacturing, Phil brings experience and perspective to the key functions within the printing and publishing industry., LinkedIn:, Twitter: @Kni_Phil



SESSION: Moving to EPUB 3
It's been a year since the IDPF approved EPUB 3 as a Recommended Specification, but most eBooks released since then are ignoring it in favor of the older EPUB 2.01 spec. Join Anne-Marie Concepcion as she reviews the major features of this new spec, and explores options for publishers to move their list to EPUB 3 format while still supporting EPUB 2-only devices and software.

Anne-MarieAnne-Marie "Her Geekness" Concepción owns Chicago-based Seneca Design & Training, a cross-media publication design and production studio. She's a certified independent trainer and expert in Adobe InDesign and InCopy, and has helped hundreds of publishers learn how to create flowable and fixed EPUB files from InDesign since version CS4. In addition to delivering on-site training, webinars, and conference seminars on EPUB and eBook publishing topics, Anne-Marie is also the author of "InDesign to EPUB, Kindle, and iPad," one of many video tutorial series she's done for, and is the co-producer of,, and the Print + ePublishing Conference ( You can reach her at and follow her on Twitter @amarie.


SESSION:  A Mobile App Development Case Study: The transformation of a Christian novel

Join Kingstone's CEO and Aptara as they explore a novel's journey from print to a mobile app. Learn the behind-the-scenes considerations, planning, and execution specifics involved in repurposing static content into a highly engaging, new digital product.
Art AyrisArt Ayris is the CEO of central Florida based Kingstone Media which publishes Christian comic books, Biblical worldview graphic novels and cinematic fiction.


John Camarano is a publishing professional with over 15 years of experience. John joined Aptara in March of 2010 bringing a wealth of knowledge in software and digital publishing practices. He currently leads a team of sales representatives who are focused on Digital Services for publishers. John is married with two children and lives just outside of Washington DC.




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