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Organization: Harper Collins Christian Publishing
Date Posted: 9/30/2019
Posted By: Julia Markstrom
Date Needed: 9/30/2019
City: Grand Rapids
Location: Michigan
Country: United States
Primary Category: Marketing
Type of Position: Full-Time
Education Requirement: Bachelor's

Description & Details

Job Summary:

HCCP’s Spanish division, the leading provider of Christian and Inspirational content in the Spanish language, is currently seeking a Senior Marketing for its Trade Publishing program. The Sr. Marketing Manager drives the communication strategy and execution for assigned Spanish Trade titles (adult fiction and non-fiction.)


This consists of developing marketing and publicity plans for books across different genres and imprints; including digital and traditional marketing, author appearances, book tours and special events. He/she manages the production of marketing pieces, print and digital, including video assets. Stewards digital marketing channels and marketing tactics, such as sales funnels, email, blogs/websites, social media, and online advertising. The ideal person for this role is creative energetic and has a positive attitude. They have a high degree of attention to detail, organization, and ability to manage multiple projects on tight deadlines.


Essential Responsibilities:


·         Generate and execute marketing plans for 30+ titles a year in consultation with product owners, to reach target audiences, raise awareness and generate demand.

·         Oversee and direct all digital marketing tactics for assigned titles across all channels, including promotional emails, newsletters, blogs, social media, AMS and online advertising.

·         Pursue marketing, design and platform innovation that delivers business goals

·         Direct design, development, and maintenance of the marketing aspects of HCCP’s Spanish website(s) including landing pages, lead collection, and banner ads.

·         Build and maintain analytics dashboards and KPIs for the channel

·         Create print, digital and audiovisual marketing assets (online ads, emails, websites, videos, graphics, memes, etc.) for internal and external email lists, blogs, affiliates, paid search, and social media marketing.

·         Speak into digital marketing strategy for key HCCP Spanish resource products, fostering a collaborative environment with the product managers, editorial, and sales teams in the early stages of launch planning.

·         Be a “best practices” resource for digital tactics and direct-response marketing, keeping abreast of emerging technologies and online/social/email successes; report findings and all campaign results to marketing team and help integrate into existing and future campaigns.

·         Manage email execution, including design, testing, and scheduling of emails and newsletters.

·         Coordinate social listening initiatives and keyword identification (metadata optimization) for assigned resources (as well as serving as a “best practices” resource for other verticals within HCCP Spanish).

·         Other related responsibilities, as required.


Work Experience/Knowledge:

  •  5-6 years’ experience in marketing, publicity, or another communications field, preferably related to content marketing and/or entertainment.
  •  Experience working with Latino and/or International target audiences/markets
  • Experience in a developing marketing plans preferred
  • Experience working with high profile talent (authors, artists, etc.) preferred
  • Working knowledge of direct response marketing tactics and design elements,
  • Experience with content-oriented online/social marketing,
  • Well-versed in both traditional and digital marketing campaigns
  • Familiarity with CRM systems, email/interactive marketing software like Silverpop, WordPress, social media dashboards, and other digital marketing solutions

Education: Bachelor's in marketing, communications, design, or related field


Industry Knowledge:


·         Understanding of the Christian market’s felt needs and mindset ideal, as well as different sub-groups (audiences) within the Christian market.

·         Familiarity with the publishing industry also preferred


Skills (Required):


·         Bilingual Spanish-English

·         Strong analytical and metrics-based decision-making experience

·         Proven ability to develop and maintain strong professional relationships with colleagues and vendors

·         Exceptional written and verbal communication skills, in both English and Spanish

·         Strong organizational, time management skills with attention to detail

·         Must be able to work independently under tight deadlines

·         Must possess the skill to set priorities and problem solve

·         Experience managing multiple, competing priorities, duties and/or projects

·         Strong computer skills necessary, especially Microsoft Office.


Skills (Preferred):

  •  Certifications in Google Analytics and Google Adwords
  • Experience managing high profile social media accounts. Facebook certification preferred.
  • Working knowledge of HTML and other programming languages
  •  Proficiency with InDesign, Photoshop, and other Adobe Creative Suite applications.
HarperCollins Christian Publishing is an Equal Opportunity Employer

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