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ECPA Wire: Industry Issues


Tuesday, April 21, 2015   (0 Comments)
Posted by: Sheri Toomb
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By Paul LaCroix, Religious Market Manager at Twin Rivers Paper Company

For many religious publishers, paper is something left to the printer to manage.  Although seemingly a commodity, changing paper can significantly impact your production and distribution costs.  As you are being asked to do more for less, take a closer look at your paper choices.  Category advancement has resulted in more paper options to help you tackle these challenges. 

Traditional Paper Options:  Freesheet & Groundwood
Freesheet (Wood-Free) papers are used the most for religious publications because of their strength, brightness and printability.  They are positioned in the premium range of publishing substrates.  

At the economy end of the scale are Groundwood papers, synonymous with reversion (yellowing) and low quality.  Often these papers are used for materials with a short shelf-life like newspapers and circulars.  Publishers typically have not used Groundwood content in the production of ultra-lightweight applications like bibles and religious text.    

An Innovative Cost Savings Option:  Hybrid
The market needed more options:  thinner, higher PPI counts, better opacity and lighter basis weights.  Advancements in papermaking technology over the last few years enabled a breakthrough:  a blended product containing a proprietary formulation of freesheet and Groundwood content.  

Hybrid papers are typically engineered with innate stability to minimize the concerns about reversion or yellowing.  Positioned as a value alternative to traditional Freesheet, Hybrid papers deliver bottom line savings without sacrificing quality.

The enhanced stability characteristics of Hybrid make this grade appropriate for a range of ultra-lightweight applications, transforming the substrate landscape for publishing papers.  

Explore your Options
If you haven’t already, explore the Hybrid option. Contact your paper manufacturer and talk about your objectives, budget and logistics. They can evaluate your publication to determine if you are a candidate.  Additionally, they can also review your freesheet specifications to ensure you aren’t paying for unnecessary attributes in the areas of whiteness, brightness or opacity.

Typically a paper mill will allow you to try a roll of paper, a risk-free way to test-drive a paper.  This approach is a win-win for everyone, as it ensures you are using the right type of paper engineered with the right combination of specifications.

About Twin Rivers
Twin Rivers Paper CompanyInterested in having your publication evaluated?  Contact Twin Rivers. With 80 years of publishing experience, we are experts in specialty publishing papers.  Our hallmarks include our lightweight manufacturing flexibility, responsive service and willingness to co-develop customized solutions.  Our robust portfolio of Freesheet and Hybrid papers set industry standards with options in fiber furnish, bulk, basis weight and brightness. 

For more information call Paul LaCroix at 708-267-6569 or  

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