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ECPA Report on Book & Bible Purchasing and Reading Preferences of U.S. Christians

The ECPA Report on Book & Bible Purchasing and Reading Preferences of U.S. Christians

 

An industry report commissioned by Christian publishers, developed with leaders in market research, and underwritten by ECPA -- exclusively for ECPA members

 

In response to member feedback on what research would be of most value to them, the ECPA Research Committee commissioned the services of market research experts to find out the reading and buying preferences of book buyers who identify as Christians. Surveying a broad sample of U.S. Christians who buy books, this report identifies how they discover books, where they purchase them, why they purchase them, what they read, and more. The survey then focuses in on their specific Christian book and Bible purchasing and reading habits and preferences. 

 

This survey was conducted in September/October 2019 so results are the latest available and relevant to your current business decisions.

 

WHAT THE REPORT INCLUDES:


All Book Purchases by Christian readers:

  • Where they purchase
  • Why they purchase
  • Genres purchased
  • Formats preferred
  • How they discover books to purchase
  • Social media used
  • Motivations to read a book
  • Core felt needs

 

Christian Book and Bible Purchases by Christian readers:

  • How often they purchase
  • Where they purchase
  • Factors of purchase decision
  • How they discover Christian content
  • Social media used
  • Christian Fiction (genres, motivations)
  • Christian NonFiction (genres, motivations)
  • Children/Youth purchases
  • Bibles: awareness and discovery
  • Bibles: search and purchase decisions
  • Bibles: ownership, reading habits
  • Bibles: types and format preferences
  • Bibles: translation preferences
  • Demographics
  • Faith engagement
  • Church denomination and involvement

 

We are grateful for the expertise of the ECPA Research Committee, Jeannette Taylor (JET Marketing), SoapBox Sample, and Kristen McLean (NPD) for helping develop a survey that will deliver actionable data for Christian publishers.

 


An industry report commissioned by Christian publishers, developed with leaders in market research, and underwritten by ECPA -- exclusively for ECPA members



For more information, contact ECPA.

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