Careers   |   Store   |   Bestsellers
ECPA 2019 Report on Book & Bible Purchasing and Reading Preferences of U.S. Christians

The ECPA 2019 Report on Book & Bible Purchasing and Reading Preferences of U.S. Christians

 

An industry report commissioned by Christian publishers, developed with leaders in market research, and underwritten by ECPA -- exclusively for ECPA members

 

In response to member feedback on what research would be of most value to them, the ECPA Research Committee commissioned the services of market research experts to find out the reading and buying preferences of book buyers who identify as Christians. Surveying a broad sample of U.S. Christians who buy books, this report identifies how they discover books, where they purchase them, why they purchase them, what they read, and more. The survey then focuses in on their specific Christian book and Bible purchasing and reading habits and preferences. 

 

This survey was conducted in September/October 2019 so results are the latest available and relevant to your current business decisions.

 

WHAT THE REPORT INCLUDES:


All Book Purchasers

  • Where they purchase
  • Why they purchase
  • Genres purchased
  • Formats preferred
  • How they discover books to purchase
  • Social media used
  • Pre-order use
  • Motivations to read a book
  • Core felt needs

 

Christian Book and Bible Purchasers

  • How often they purchase
  • Where they purchase
  • Factors of purchase decision
  • How they discover Christian content
  • Social media used
  • Christian Fiction (genres, motivations)
  • Christian NonFiction (genres, motivations)
  • Children/Youth purchases
  • Bibles: awareness and discovery
  • Bibles: search and purchase decisions
  • Bibles: ownership, reading habits
  • Bibles: types and format preferences
  • Bibles: translation preferences
  • Demographics
  • Faith engagement
  • Church denomination and involvement

 

We are grateful for the expertise of the ECPA Research Committee, Jeannette Taylor (JET Marketing), SoapBox Sample, and Kristen McLean (NPD) for helping develop a survey that will deliver actionable data for Christian publishers.

 


 INCLUDES BENCHMARK OPPORTUNITY!  .

 

BENCHMARK THIS SURVEY AGAINST YOUR OWN CONSUMER LISTS

JET Marketing, the developer and manager of this survey, is offering a special ECPA discount rate for the following customized services for each publisher who has purchased the report:

  • In-depth analysis of results
  • Survey set up and link to conduct the same survey with your own customer list
  • Customized benchmark report of your customer results, compared with the broader U.S. sample, revealing opportunities and actionable data

Further details will be provided with your final report.

 


 

 TO ORDER:


Receive the report as soon as it’s available (December 2019) by ordering via the form below. ECPA has underwritten the cost of this research so that it is accessible to member publishers at a deep discount, and based on company size:

 

An industry report commissioned by Christian publishers, developed with leaders in market research, and underwritten by ECPA -- exclusively for ECPA members



For more information, contact ECPA.

Association Management Software Powered by YourMembership  ::  Legal