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ECPA Publishing University || Schedule


Monday, October 22

5:00 pm
Registration opens
6:00 - 8:00 pm
Community networking receptions for Editorial, Marketing, Production, and Rights communities
6:30 - 7:30 pmRIGHTS:  The Changing Role of the Rights Agent

Tuesday, October 23

7:00 am
8:00 am
PUBu Keynote: Bob Carlton
9:00 am
EDITORIAL: Editing with eBooks in Mind

MARKETING: Marketing Timeline

PRODUCTION: Mobile App Development Case Study

RIGHTS: Doing Business Online: Legal Issues for Publishers
10:00 am
10:30 am
EDITORIAL: How Can Editors and Marketers Get Along?

MARKETING: How Can Editors and Marketers Get Along?

PRODUCTION: Talking Workflow

RIGHTS: International Rights Panel
12 noon
Lunch onsite
1:30 pm
EDITORIAL: Whose Book Is It Anyway?

MARKETING: Who is Our Audience?

PRODUCTION: Print-On-Demand - Reinventing the worldwide supply chain for books

RIGHTS: Don't Get Trapped in the Amazon: Diversify Your Digital Content Licensing Strategy
3:00 pm
3:30 pm
EDITORIAL: The Role of Editors in an Era of Self-Publishing

MARKETING: How Ideas Spread


RIGHTS: Best Practices and Standards for Rights Reporting and Tracking
4:30 pm
PUBu Keynote: Bob Carlton
5:00 pm
PUBu adjourns

Dress: Business Casual
Meals: Lunch is included in your registration cost. Light snacks will be provided at the breaks and at the pre-event reception Monday evening. Breakfast and Dinner are on your own so consider inviting a colleague or two for additional networking opportunities during this unique industry gathering. We have posted nearby restaurants on the Location page.


You must be signed into your ECPA profile to register. If you do not have a profile, you will be taken through a couple brief steps to create one.

Don't forget to tell your social media contacts that you're attending #PUBu12 @ECPA

To be continually notified of program and registration updates, sign-in to your ECPA community profile at, select Manage Profile>Edit Bio, scroll to "Additional Information” and choose "PUBu Updates." If you do not have a profile, simply "Create A Profile" from any page of our website -- top left corner.

We thank the following companies for their support of the industry and this event.

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