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 PUBu14  |  October 20-21, 2014  | Wheaton College, Wheaton Ill.





Chad Cannon


Community Captain

Chad Cannon
VP of Marketing
Nelson Books

 "We have some of the leading marketing and PR voices in the marketplace sharing on topics about marketing, social media, email marketing, and publicity.  We will have sessions that will help anyone in the industry, whether you’re a seasoned veteran or a rookie to the publishing industry.  My goal is to create content that is pushing the envelope for even people that have been in the industry 10+ years and also for people that are brand new (1-2 years). We will also include session, TEDx style, with a number of short presentations about big ideas."

SESSION 1:  Three 30-minutes presentations per session
  • Putting the Brains Back into Your Digital Marketing Strategy:  Justin Wise, CEO/Founder, The Wise Group
  • The Secret Behind Creating Viral Content: Brian Orme, Senior Editor of Outreach, Inc.
  • Publicity & Marketing - The Integrated Plan:  Panel moderated by Emily Lineberger
    • Emily Lineberger, Director of Publicity, Nelson Books | MODERATOR
    • Chad Cannon, VP of Marketing, Thomas Nelson
    • Shanon Stowe, President, Literary Division / Icon Media Group
    • Justin Wise, CEO/Founder, The Wise Group
    • Dave Schroeder, Director of Communications, B&H Publishing Group
    • Andrea Martin, Senior Publicist, Tyndale House Publishers
SESSION 2: Three 30-minutes presentations per session
  • The Power & Changing Nature of Traditional Media: Shanon Stowe, President, Literary Division/Icon Media Group
  • Exploring Interface Possibilities for the New Web: Ryan Frederick, Principal and Creative Director of emg
  • How to Evaluate Platforms During Acquisition that will Sell Books: Chad Cannon, VP Marketing, Nelson Books
SESSION 3: Three 30-minutes presentations per session
  • Writing Book Copy that Sells:  Keith Finnegan, Senior Director of Digital Marketing, Zondervan Trade
  • A Case Study on Conversational Marketing: Joel Widmer, founder of Fluxe Digital Marketing
  • The Power of Leveraging Video to Sell Books:  Caleb Rexius, Filmmaker
  • TED-x Mini Presentations: Eight 10-minute presentations
  • Ryan Frederick, Principal and Creative Director of emg
  • Caleb Rexius, Filmmaker
  • Brian Orme, Senior Editor of Outreach, Inc.:  The New Psychology of Headline Writing
  • Joel Widmer, founder of Fluxe Digital Marketing:  Publisher's Productivity Hacks
  • Justin Wise, CEO, The Wise Group:  The Scientific Reason Why Science-Backed Studies are Wrong
  • Chad Cannon, VP of Marketing, Nelson Books:  The Secret Sauce to Selling More Books via Social Media
  • Q&A


Justin WiseJustin Wise

"Justin is a digital marketing guru who is doing some incredible things with direct to consumer marketing that I think our industry can learn from." -- Chad Cannon

Justin is focused on showing businesses, organizations, and individuals how to get results from their social media content. As the CEO/Founder of the Wise Group, Justin created Think Digital Academy, a social media coaching program designed to help participants build bigger online audiences and influence them to take action. He speaks on the topic of social media strategy at national conferences such as the NRB Research Symposium, CLA Internet & Ministry Technology Summit, and the Nonprofit Leadership Academy. Justin is also a KAIROS continuing education faculty member at Luther Seminary. Prior to that, Justin received his Master of Divinity from Bethel Seminary while working at the largest Lutheran church in the country, Lutheran Church of Hope. He has served as the Executive Director for the Center for Church Communication and teaches public relations as an adjunct professor at Drake University.  Justin lives in Des Moines, IA (by choice) with his wife and two children. Connect with him at


Shanon StoweShanon Stowe

"Shanon Stowe is a leading publicist in our field and will be a valuable voice for anyone." 
-- Chad Cannon
Shanon Stowe is President of the Literary Division of Icon Media Group. She has 15 years of experience in publishing and has launched more than 30 New York Times bestselling books. Her most recent time was spent as Director of Publicity for Hachette Book Group. During those five and a half years, Stowe worked on more than 200 book releases and orchestrated national media campaigns and book tours for authors including Joel Osteen, Joyce Meyer, Bill Cosby, Nelson DeMille, Bret Baier, Michael Bolton and Wm. Paul Young.
Brian OrmeBrian Orme
"Brian Orme is an expert on viral content and will be talking about the packaging and messaging behind viral content."   -- Chad Cannon

Brian is the Senior Editor of Outreach, Inc., and the founding editor of and—one of the fastest-growing faith-based websites in history—with more than 100 million unique visitors since launch in 2013. He lives in Ohio with his wife, Jenna, and their four boys.


Emily LinebergerEmily Lineberger

"Emily brings a fresh voice to our industry. Partnering with Shanon Stowe, you’re going to hear from a dynamite team about how traditional and non-traditional PR can be utilized to sell books." 
-- Chad Cannon

Emily Lineberger joined Nelson Books in early 2013. As director of publicity, she has worked on national media campaigns for some of the imprint’s top authors, including Jefferson Bethke, Lysa TerKeurst, Sheila Walsh, and Matthew Barnett. Prior to moving to Nashville, Emily lived in the hubbub of Washington DC, where she navigated the wild world of political communications and got a Master’s in PR/Corporate Communications. Undercover-nerd and wannabe-adventurer, Emily spent her early post-college years teaching English and art in Nicaragua and working with families adopting kiddos from Africa.


Ryan FrederickRyan Frederick

"Ryan will wow and inspire you through his ideas and creativity. His digital marketing agency has worked with a large number of publishers and authors to help launch books through digital marketing."  -- Chad Cannon

Ryan Frederick is the Principal and Creative Director of emg, a full service web and experiential marketing agency based in Southern California. Since 2009 he has worked alongside publishers, non-profits, startups, and multinational brands to advance their brands and goals in unconventional ways. Aside from emg, Ryan invests his time blogging about marriage and developing experimental business models.

Joel Widmer

 Joel Widmer

"Joel is a systems and process machine. He’ll teach you how to take some of your best ideas and build a replicable system to create long tail book sales, well after launch." -- Chad Cannon

Joel Widmer is a digital marketing strategist who helps businesses make their marketing outcomes more predictable. He’s the founder of Fluxe Digital Marketing, a marketing shop that specializes in content marketing strategy and training for businesses and authors. He has worked with many of the top publishers helping authors create and execute digital marketing campaigns for book launches. He also enjoys longboarding and is on a search for the perfect hamburger.


Caleb Rexius
Caleb Rexius is a filmmaker focused on the creation of promotional multimedia content for a handful of industries, including book publishing. Since the inception of his business in 2010, he has produced over 300 book trailers for numerous publishers and authors, including Karen Kingsbury, Donald Miller, Lysa Terkeurst, John Grisham and many others.  He lives in Eugene, Oregon with  his wife, Betsie, and 2-year-old son, Eli. You can see his work at


Keith FinneganKeith Finnegan

Keith J. Finnegan is the Senior Director of Digital Marketing at Zondervan Trade.  He brings a wealth of experience in both the for-profit and nonprofit sectors, including eleven years with a multi-national software company. He has over ten years of digital marketing experience, most of it in publishing, including the areas of content marketing, eCommerce, website and app development, CRM,  social media, and email. In 2007 he won a prestigious email marketing award. He is a graduate of Cornerstone University, where he majored in business and minored in Greek, and earned his MBA from Western Michigan University in 2004. Keith lives in Grand Rapids, MI, with his amazing wife Linda. They have two adult daughters, both of whom make them proud. He enjoys teaching, weight lifting, and the outdoors.

Chad Cannon

Chad Cannon

Chad Cannon joined the Nelson Books team in early 2012. He leads the marketing and publicity teams to maximize sales for our publishing program. He has put together innovative marketing campaigns for numerous national bestselling books, including Jesus Is ____ by Judah Smith, Platform by Michael Hyatt, Seven Men by Eric Metaxas, Love Does by Bob Goff, and Jesus > Religion by Jefferson Bethke. Prior to Nelson Books, Chad served as VP of sales and marketing for Outreach, the world’s largest provider of church outreach products and services.


We thank the following companies for their support of the industry and this event
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