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AAP StatShot

The Association of American Publishers’ (AAP) statistical reports offer the most comprehensive, consistent intelligence into the publishing industry available. 

 

AAP StatShot is the industry's comprehensive statistical analysis of how content is produced and sold through the eyes of publishers.  This monthly report is considered by publishers, Wall Street, and the media to be the definitive resource for accurately sizing the industry and its current footprint.

 

AAP offers two StatShot surveys: a monthly overview capturing year-to-date numbers and a richer annual report with historical tracking.

 

The Religious Presses category includes ECPA members who are subsidiaries of New York Houses, as well as other ECPA publishers who report their sales data to StatShot. ECPA works with AAP to encourage member publishers to submit monthly data so the statistics for Religious Presses are as accurate as possible.  Publishers who report to StatShot receive the full annual report, along with monthly statistics. Analysis of the data identifies trends, format performance, and channel trends. 

 

For more information or to participate, contact Julia at jborden@ecpa.org.

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