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Sales Achievement Awards criteria

Photo Gold/Platinum/Diamond Awards

Gold | Platinum | Diamond Book Awards

Recognizing outstanding sales achievement in the publication of quality Christian literature

Program overview

Submission Form



  • A Gold Book Award is presented when a book property sells 500,000 units.
  • A Platinum Book Award is presented when a book property sells 1 million units.
  • A Diamond Book Award is presented when a book property sells 10 million units.

    ECPA will also make special presentations to those titles that have achieved Double Diamond (20 million units) level in sales or higher.  Please contact ECPA to make specific arrangements. 
Award Rules

ECPA Gold, Platinum and Diamond Sales Awards include ALL formats, including print, digital, audio and e-book sales.

NOTE:  Content in all formats included in your sales figure must be identical. APPS may be included only if full content of book is present. Free product (eg. giveaways and free downloads) may not be included.


Sales Requirements*
Eligibility for these awards is attained whenever a book achieves the designated sales level in ALL its formats (print, digital, audio, e-book). Content in all formats included in your sales figure must be identical.

Included are the following sales:

a. All traditional brick and mortar bookstores (independent, chain) and wholesale distributor sales.

b. All online sales (publisher's, Amazon, CBD and others).

c. All "special markets" sales (premiums, homeschool market, organizations/businesses, etc.)

d. All "conference sales" at which the publisher exhibits and retails books.

e. All college, university and other "academic" institutions.

f. Publisher sales to all export/international markets, including verifiable sub-rights sales.

g. All mass merchant "jobber" sales.

Excluded are those sales with deep discounts or no money exchanged, including deep discounts and giveaways.

Binding and Length
If the binding and/or format of a book change, but the content is identical, they should be combined for a total sales figure. If the content is revised or different in any way, they should not be included in the total sales figure used. Eligible length for submission is a minimum word count of 20,000 with the exception of gift and children's books.  Other exceptions will be made on a case-by-case basis.


Application Requirements
This program is for ECPA members only. The book publisher must apply to ECPA for the appropriate sales award. The application will serve as certification that the sales level was realized by the publisher. The book submitted on the application must be in print at the time application is made.



Each book in a series must stand on its own.  Therefore, a series is not an applicable entry, but the individual books within the series are appropriate for submission.

The applicant (current publishing rights holder) pays the following application fees:
$299 for initial award**
$249 for each duplicate award when ordered with initial award**

ECPA will publicize the award on our web site, in our publications and by public recognition at our events. ECPA will also consider other presentation requests.


*ECPA assumes no responsibility for the verification of sales figures other than as a matter of general industry awareness. ECPA reserves the right to request additional sales documentation as deemed necessary. Applications are subject to approval by ECPA Board of Directors.

** plus shipping/handling

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