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Milestone Sales Award Criteria

Bronze | Gold | Platinum | Diamond Book Awards

Recognizing outstanding sales achievement in the publication of quality Christian literature


  • A Bronze Award is presented when a book property sells 100,000 units. (The Bronze level is for titles published January 2010 or later.)
  • A Gold Award is presented when a book property sells 500,000 units.
  • A Platinum Award is presented when a book property sells 1 million units.
  • A Diamond Award is presented when a book property sells 10 million units.

    ECPA will also make special presentations to those titles that have achieved double or triple Platinum or Diamond levels. Please contact ECPA to make specific arrangements. 

Award Rules

ECPA Bronze, Gold, Platinum and Diamond Sales Awards include ALL formats of a title (print, digital, audio, e-book) as long as all content is essentially the same (up to 25% updated material). Apps can be included if a book's full content is present.  Free product (giveaways, deep discounts and free downloads) may not be included.

Sales Requirements*

Eligibility for these awards is attained whenever a book achieves the designated sales level in ALL its formats (print, digital, audio, e-book). Content in all formats included in your sales figure must be essentially the same (up to 25% updated material).

Included are the following sales:

  • All traditional brick and mortar bookstores (independent, chain) and wholesale distributor sales.
  • All online sales (publisher's, Amazon, CBD and others).
  • All "special markets" sales (premiums, homeschool market, organizations/businesses, etc.)
  • All "conference sales" at which the publisher exhibits and retails books.
  • All college, university and other "academic" institutions.
  • Publisher sales to all export/international markets, including verifiable sub-rights sales.
  • All mass merchant "jobber" sales.

Excluded are those sales with deep discounts or no money exchanged, including free downloads, deep discounts and giveaways.

Binding and Length
If the binding and/or format of a book change, but the content is essentially the same (up to 25% updated material), they should be combined for a total sales figure. Eligible length for submission is a minimum word count of 20,000 with the exception of gift and children's books.  Other exceptions will be made on a case-by-case basis.

Application Requirements
This program is for ECPA members only. The book publisher must apply to ECPA for the appropriate sales award. The application will serve as certification that the sales level was realized by the publisher. The book submitted on the application must be in print at the time application is made.

Each book in a series must stand on its own.  Therefore, a series is not an applicable entry, but the individual books within the series are appropriate for submission.

Sales across two or more translations of the same Study Bible may be combined.

The applicant (current publishing rights holder) pays the following application fees: 
  • $299 for initial award**
  • $249 for each duplicate award when ordered with initial award**

ECPA will publicize the award on our web site, in our publications and by public recognition at our events. ECPA will also consider other presentation requests.


*ECPA assumes no responsibility for the verification of sales figures other than as a matter of general industry awareness. ECPA reserves the right to request additional sales documentation as deemed necessary. Applications are subject to approval by ECPA Board of Directors.

** plus shipping/handling



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